What is Amazon Retail Analytics Basic?
Amazon Retail Analytics Basic (ARA) is the primary reporting tool available to Amazon Vendors. Vendors will have access to these reports upon creating an Amazon Vendor Central account. As a vendor, you can use ARA to track your sales and inventory data, operational issues, stock levels, catalog quality and more. The access to the various reports depends on your permissions and the contract terms of your vendor agreement. In our opinion the ARA Basic reports are not as robust as the data you have access to as an Amazon third-party seller. There still is valuable data that can be extracted from the ARA Basic reports. We are going to cover the various reports here.
Sales and Inventory Reports
ARA Basic provides access to 3 different kinds of sales and inventory reports. The first report is the Sales & Inventory Dashboard which provides an overview of your Shipped Cost of Goods Sold (COGS) and on hand inventory at Amazon. It separates the information into four different time periods and provides period over period growth figures. The four time periods on the Sales & Inventory Dashboard are: Year-to-date, quarter-to-date, month-to-date and week-to-date.
The Sales and Inventory Monthly Summary report provides month-to-month data going back 25 periods. It allows you to view your Shipped COGS, on hand inventory values and quantities, and your open purchase order quantities.
The last and most valuable report is the Sales and Inventory Product Details report. This allows you to view sales and inventory data on a product by product basis. There are adjustable time frames to make it easier to view your products performance. This report allows you to see your best performing products and can provide valuable insight on how to grow your overall sales. For example, a variation or bundle of a performing product could be improved by optimization or advertising to see similar sales.
The Demand Forecast report is used for inventory planning purposes. The report estimates the purchase orders you will receive from Amazon based on a few factors. The main factor is the prior sales data weeks’ sales data, however it also takes into account seasonal increases and Q4 data sales data from the prior year. This report only provides an educated guess from Amazon on what they may need. The quantities are by no means set in stone and subject to change.
The Vendor Catalog Listing report shows every product you have sold to Amazon that has page views. It sorts your listings by the page view rank. This report provides useful insight into inventory metrics and allows you to update listings that are missing images. It also calls out other listing issues that your catalog may have. Finally, it includes a replenishment code which indicates if you can be expecting more purchase orders from Amazon for the product.
The Operations reports are composed of 6 separate reports that provide great insight into your purchase orders, operational metrics and performance. Operational Metrics allows you to filter your performance on purchasing, receiving, lead time, inbound defects and fast track instock performance. There are separate reports that break down each one of these areas further.
Purchasing has the Purchase Order (PO) Details report and the PO Item Details report. The first report provides an overview of your purchasing data, such as units received and received fill rate. It details and purchase order created during the prior 3 months and can help you spot trends, issues and ways you can improve purchasing. The PO Item Details report breaks down this data on an item-by-item basis versus an entire catalog overview. Both of these reports also include your receiving rates, units received and other data.
The Lead Time Details report tracks the lead time to fulfill a purchase order from Amazon. Lead time is measured from the time Amazon submits a purchase order until the time the product arrives at an Amazon fulfillment center. The report breaks down every aspect of lead time from days to confirm a purchase order to number of shipping days.
The Inbound Receipt Defects report shows defects in products that arrive at the Amazon fulfillment center. It breaks the defects down into a few different categories including: units not on POs, units over requested quantity, units sent to incorrect fulfillment center, unconfirmed quantity, and damaged units. This can help you find shipping issues with your own business or carrier.
Contact AMZ Advisers to learn more about selling on Amazon today