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How will Amazon Alexa Change Advertising?

  Amazon Alexa made waves when it went live on the Amazon Echo range. As the new intelligent voice-powered digital personal assistant, Amazon Alexa is set up to rival its counterparts. More than just providing general information and helping to pay bills, Amazon Alexa...

How Amazon’s Alexa Chooses Which Products to Buy

Amazon’s Alexa is an innovative digital personal assistant. This intelligent voice-powered assistant is part of the Echo smart home device, and is also built into Echo Dot and Tap products. Most recently, consumers have gained access to Amazon’s Alexa through a...

Amazon Raising Fees on Apparel and Other Categories

  Amazon raising fees is not unexpected news. Amazon raises fees now and again for its different categories. It sometimes feels like Amazon raises fees constantly, although it doesn’t actually happen as often as sellers seem to think. Amazon raising fees is just...

How Amazon AR View Helps Customers with Augmented Reality

  Amazon added AR View to its iOS app last September. It’s impossible to tell for sure, but the new feature seems to have contributed to increased 4th quarter sales for the marketplace. Its launch aptly coincided with the announcement of Amazon’s Black Friday Deals...