Sponsored Ads within Amazon is similar to other advertising platforms like Google Adwords, Bing Ads, Facebook Ads and many more. Understanding the intricacies of this system is a very technical skill and it is likely you are handing money to your competitors by not having an expert on board.
Depending on your situation in the Amazon marketplace we will cater our skills to your needs within this space. In some cases, we will conduct full campaign audits further analyzing keyword bids and budgets to understand where money is being wasted and where the advertising costs are most valuable. In addition, we can create, from scratch, manual campaigns with unique sales funnel to ensure optimization therefore decreasing ACOS. As you know, markets and competition change on a daily basis within Amazon so optimizing campaigns is an ongoing process and will always have areas for improvement and opportunity.