The Amazon Demand Side Platform, or DSP, is typically the advertising platform utilized by Amazon Vendors and publishers. This platform was formerly known as Amazon Marketing Services and has many of the same features as Campaign Manager – however it also provides the chance to run product display ads allowing you to target specific ASINs you want your ads to show up on. The strategies of advertising on Amazon DSP are similar to Campaign Manager, but the outcomes are even more important to Amazon Vendors as selling wholesale to Amazon reduces their profit margins further. We at AMZ Advisers have extensive experience in helping vendors as large as Fortune 50 companies manage effective and successful advertising campaigns on the Amazon DSP platform.
Amazon DSP also allows Amazon Vendors to create unique storefronts to act as landing pages for many of their products. Storefronts are only available to brand registered Sellers, however any Vendor has the ability to create an attractive and engaging landing page that allows them to highlight their company, brand and products to consumers. Another benefit of storefronts is additional advertising insight that helps you to track conversions from different traffic sources. Using a storefront can help you measure the success of your off-Amazon advertising efforts, and is something we look to implement with every client we work with.
Amazon Media Group
Brands that sell on Amazon also have the ability to utilize Amazon Media Group – a high end solution that requires budgets starting at $35,000. Every client that utilizes Amazon Media Group is given an Amazon consultant to help them understand how the platform works and to help them create an advertising strategy that meets their needs. AMZ Advisers acts as a contact point for Amazon Media group and helps brand owners navigate the different advertising options presented to them. We have successfully helped our largest clients work with Amazon Media Group to create display and video ads for third party networks that help our clients maximize their sales.
Finding the Right Solutions for You
Advertising on Amazon is key to growing your presence and brand awareness. Effective advertising will position your products in front of as many consumers as possible, improve the organic ranking of your products over time and fully utilize your advertising budgets in the best way possible. Working with an experience advertising firm like AMZ Advisers can be the leg up you need to stand out from the crowd.
Contact us today if you are interested in learning more about how we can help you advertise on Amazon.