This type of promotion is available to both Amazon Sellers and Vendors and can be a great idea for brands looking to off-load large quantities of inventory and dramatically increase product sales history. A Lightning deal promotion is an expiring offer on Amazon that allows shoppers to purchase a limited quantity of your product at a larger discount than normal. The downside of running lightning deals is certainly that it requires you to give away a large portion of your profit as a discount to be eligible. However, the upside is that the large jump in sales can have a significant impact on your products’ organic ranking.
We typically only recommend these promotions to high sales volume clients due to the costs and inventory required to implement them. Amazon charges fees for lightning deals on the Seller Central side which can sometimes be especially hard for lower volume sellers to handle. The fees can rise as high as $750 during the high sales periods and at that point the cost will essentially wipe out any value gained from running the promotion. We consider all options when we are constructing a promotional strategy for our clients including lightning deals because we’ve seen ourselves how the right deal can lead to $30,000+ in sales in a single day.
The promotions sections on Amazon Seller Central also provides great tools to boost your product sales and achieve specific objectives. During our analysis of your data we search for opportunities where certain promotions can benefit your account. We also constantly have a dialog with our clients to learn more what their objectives are for their catalog so we can cater the strategy around those goals. Promotions can be extremely valuable for increasing order value, implementing off-platform advertising or even to just thank a loyal customer. Rest assured that AMZ Advisers searches for every possible opportunity while we construct our promotion strategies to find the best options for each seller.
Are You Utilizing Promotions Correctly?
Amazon has so many opportunities lying in plain sight if you know what you are looking for. Our strategists and account managers have a combined 20+ years of selling on Amazon and bring that knowledge to every client consultation to provide the best advice. We will develop the perfect promotional strategy that complements your Amazon goals and does not leave you out of pocket for unnecessary giveaways.
Contact us today if you need help formulating better promotional strategies to grow your Amazon account.