The Amazon SIPP Program Explained
The SIPP program can boost sustainability and shipping efficiency for Amazon FBA sellers. But SIPP offers even more benefits. Sustainability has been one of Amazon’s biggest priorities. That’s one reason Amazon created the SIPP (ships in product packaging) program. In 2023, Amazon shipped 12% of its products without using additional packaging. The program is available […]
Why Ad Impressions Matter on Amazon
Ad impressions are one of the go-to metrics among marketers and business owners when it comes to gauging the success of ad campaigns. What does ad impressions mean? Just as important, how can one use it as a tool to get good ROI on your Amazon ad spend? We’ll tackle all that and offer a […]
All About Amazon Shipping Fees
There are ways to save on Amazon shipping fees. Understanding and identifying them before creating your shipping strategy is critical. One of the many reasons buyers choose Amazon is its fast and affordable shipping. However, these shipping benefits come with a severe price tag: Amazon’s shipping costs 89.5 billion USD. Someone must pay these costs; […]
Amazon Shipment Tracking Tips
Staying on top of Amazon shipment tracking will help you boost customer satisfaction and operational efficiency. Do you track your shipment whenever you buy something online? If you answered yes, you’re no different than nine out of ten consumers, according to Verte’s research. To delve deeper into the data they’ve gathered, one in five […]
Amazon Variation Policy and Errors
Compliance with the Amazon Variation Policy will save you from the consequences of having incorrect product listings. Amazon’s ecommerce presence continues to grow. In 2023, there were 310 million active sellers on Amazon. But even though merchants gravitate to Amazon, the retail giant has strict rules. The Amazon variation policy is one of them. If […]
Is Contextual Targeting Worth It?
Contextual targeting is one of the biggest buzzwords in advertising. It’s touted as a low-cost advertising solution that better targets customers. And the proof is out there―customers are 50% more likely to click ads that use contextual targeting than other ad types. But how does this strategy work in the realm of paid advertising? Is […]
Restricted Amazon Keywords List
Using relevant Amazon keywords is part and parcel of boosting your business in the marketplace. By optimizing your copies for Amazon search terms, you have better chances of getting your products in front of your target audience. But did you know that not all keywords are fair game on Amazon? In fact, certain terms must […]
Amazon Vendor Central Guide for Sellers
Have you received an invitation to join Amazon Vendor Central and aren’t sure what to do? With over 9.7 million global sellers, Amazon has taken over the eCommerce world. With so many third-party brands, Amazon is always offering the latest opportunities for its vendors. When you start selling on Amazon, you may be confused by […]
The Amazon ROAS Formula
What is the ROAS Formula? What is a good ROAS for Amazon? Advertising is a powerful tool for Amazon sellers who want to reach relevant audiences and gain more brand exposure. Data from Statista reveals that Amazon earned $46.9 billion in ad revenue in 2023. This number accounts for 10.2% of total digital ad spending […]
How to Enroll in Amazon Brand Registry
Amazon Brand Registry can help you protect your registered trademarks and authorized brand agents from counterfeiters. If you are selling your own products on Amazon, you are probably worried about counterfeiters trying to upsell you with lesser, fake offers. Counterfeits can not only damage your reputation but also make your brand seem like an unserious […]
What is ASIN Targeting on Amazon?
Are you struggling to gain conversions with Amazon advertising? The reason may be what you’re targeting–specifically, what you’re not targeting. When advertising on Amazon, the biggest piece of advice is to target keywords. Many sellers, however should try ASIN targeting. One study found that ASIN targeting resulted in a 15% conversion rate. In comparison, keyword […]
Amazon Sponsored Brands Strategy
If you’re looking for ways to boost sales, Amazon Sponsored Brands is one avenue you might want to explore. Not only does it bring your brand in front of interested shoppers, but it also allows you to tell a compelling brand story. Let’s unpack the basics of Amazon Sponsored Brands and how to create one. […]
What is Keyword Targeting on Amazon?
Keyword targeting is essential if you’re an Amazon seller. Many online behaviors haven’t changed in years. 93% of online sessions still begin with a keyword query on a search engine. This is especially true when shopping online, and most buyers start their product searches on Amazon. Amazon uses keywords for organic product searches and sponsored […]
Amazon Sponsored Products Strategy
Amazon Sponsored Products is an efficient solution that allows sellers to get their products in front of their intended audience, increasing brand awareness and driving sales. But let’s not get ahead of ourselves. Paid traffic can burn your marketing budget if you don’t know what you’re doing. Let’s unpack the basics of Amazon Sponsored Products […]