Product research tools are a crucial instrument to build a competitive retail business online. If you expect to stand out from the competition online, then you need to leverage a solid Amazon research and intelligence tool. Jungle Scout and Viral Launch are two of the top product research tools out there
In a nutshell, with both tools you can:
- Get help in sourcing and listing profitable products,
- Throw data and metrics to analyze which products would be profitable,
- Help to find suppliers for these products,
- Assist with scaling your Amazon store.
In this product review, you’ll learn how these two tools work so you can make better business decisions.
Jungle Scout Review
Jungle Scout is made for Amazon sellers. Currently, it’s one of the best product research software tools in the market. Over 200,000 sellers already use this software to grow their business.
Jungle Scout is aimed at getting info and tools to start, manage, and scale your Amazon business. Here are a few of the main features Jungle Scout includes:
- Jungle Scout Academy – get access to a ton of videos about starting an Amazon FBA store with the necessary insights to use the software to its full advantage.
- Chrome Extension, Opportunity Finder, and Product Finder tool – you can easily discover emerging trends and profitable niches to sell on Amazon. Find products with high demand and low keyword competition to drive sales.
- Supplier Database and Supplier Tracker – get access to all the verified Amazon suppliers to source and ship products directly to customers.
- Product Database and Product Tracker – Set specific search criteria by product categories, estimated product sales, revenue and more. Forget about seasonality risks or unexpected shifts in demand by monitoring your products over time.
- Listing builder and Keyword Scout – build the perfect listing and rank higher than other sellers using high-converting, top-ranking keywords.
- Alerts, Inventory Manager and Sales Analytics –keep track of what your customers are saying, of what stock you have and your sales to make to provide a timely solution.
Jungle Scout comes in two separate versions: a web app and a Chrome extension, each with its own features.
The Chrome extension is helpful to assess a page on Amazon and pull important details, like the Jungle Scout sales estimator and product prices. The extension works great for exploring and validating product ideas. The web app is more about uncovering lucrative products and niches.
Jungle Scout Pros & Cons
Pros
- It’s a product research tool which is easy to use and great for finding product opportunities
- Strong insights on sales data
- It helps you define which competitor products have high or low-profit margins
- The Chrome Extension gives accurate and precise results about competitors and products
- Jungle Scout provides learning material to guide to guide you in starting an Amazon FBA store
Cons
- It’s been said Jungle Scout customer support can be slow.
You may not find help available in a language other than English.
Viral Launch Review
Viral Launch was created to help you in sourcing, launching, and expanding your business on Amazon. It’s now the third-largest digital advertising platform in the US.
You can use Viral Launch to view many different data points, like historical trends, monthly revenue, monthly sales and your sales history up to 12 months in the past.
This comprehensive tool offers many stellar features:
- Kinetic PPC – automate your Amazon PPC. Kinetic PPC gives you access to more data on campaigns, keywords and search terms if you compare it to organic sales.
- Market Intelligence – It provides the latest and most precise estimates of sales due to having access to comprehensive Amazon data.
- Listings optimizer – Create an SEO optimized listing, identifying unused keywords and tracking the used ones to maximize your keyword ranking on Amazon.
- Keyword Manager and Keyword Research – Viral Launch features an Amazon search tool that will bid for targeted keywords, while the Keyword Manager is an analytics dashboard with all keyword data for your products.
Viral Launch generates insights about average reviews, average star ratings, sellers rank, and sales estimates. Then it arranges everything based on the profitability scores. Viral Launch has a database with a log of over 350 million Amazon products and it gives support for 10 different Amazon markets.
Also, a big plus for Viral Launch is that it offers packages depending on sellers’ preference. It includes different services, add-ons, and coupon codes.
Viral Launch Pros & Cons
Pros
- Viral Launch is great for launching and scaling an Amazon store.
- Extensive analytical information on products and sellers.
- Many video tutorials and checklists that are easy to follow.
- You can customize your plan and choose the features you prefer.
Cons
- No notifications for auto-renewals.
- There are no refunds or partial refunds for unused services.
- Market Intelligence may fail to throw results, sometimes.
Best Product Discovery Tool
- Jungle Scout uses Niche Hunter – Any seller trying to find new products, Niche Hunter has it all, from product database to detailed filters.
- Viral Launch uses Market Intelligence – Market Intelligence is only a little better than Niche Hunter by a margin.
Best Amazon Keyword Research Tool
Viral Launch and Jungle Scout have the same dynamics in keyword research tools, but Jungle Scout displays more data points and it offers the Ad Stats and Giveaway Counter as a plus.
Price – Jungle Scout or Viral Launch?
Jungle Scout and Viral Launch have different pricing strategies. Jungle Scout charges depending on the monthly number of orders. Viral Launch has four pricing tiers. The top pricing tier includes all features, while the monthly fee is based on your revenue.
Viral Launch seems to have package plans made for smaller Amazon sellers.
Viral Launch Pricing
Here’s what each package costs and what you can get:
MI Extension (Best for researchers) – $21 per month
- – Market Intelligence: product research & Chrome extension
- – Review Automation: Trigger review requests sent from Amazon automatically
Beginner (Companies starting from scratch)– $50 per month
- – Product Discovery: product finder
- – Market Intelligence: product research & Chrome extension
- – Competitor Intelligence: reverse ASIN tool (3 products – US only)
Pro (Best for growing brands) – $83 per month
- – Product Discovery: product finder
- – Market Intelligence: product research & Chrome extension
- – Review Automation
- – Keyword Research: Amazon keyword research tool (US only)
- – Competitor Intelligence: reverse ASIN tool (3 products – US only)
- – Listing Builder: listing creation tool (US only)
- – Listing Analyzer: listing evaluation tool (50 products – US only)
- – Keyword Manager: keyword tracker (2,000 KWs – US only)
Brand Builder (Best for ambitious brands) – $125 per month
- – Product Discovery: product finder
- – Market Intelligence: product research & Chrome extension
- – Keyword Research: Amazon keyword research tool (US only)
- – Competitor Intelligence: reverse ASIN tool (100 products – US only)
- – Listing Builder: listing creation tool (US only)
- – Listing Analyzer: listing evaluation tool (100 products – US only)
- – Keyword Manager: keyword tracker (5,000 KWs – US only)
Kinetic – $166 per month
- – Kinetic: sponsored ad management
- – Product Discovery: product finder
- – Market Intelligence: product research & Chrome extension
- – Keyword Research: Amazon keyword research tool (US only)
- – Listing Builder: listing creation tool (US only)
- – Competitor Intelligence: a reverse ASIN tool with keyword tracking (250 products – US only)
- – Listing Analyzer: listing evaluation tool (100 products – US only)
- – Keyword Manager: keyword tracker (5,000 KWs – US only)
Jungle Scout Pricing
In 2020, Jungle Scout prices became pretty affordable, take a look at what they have to offer:
Basic – $39 per month or $469 billed annually
- – Product research essentials, like Product Database and Product Tracker
- – Access to Academy’s training materials
- – Single user license
- – Full access to the Chrome browser extension
Suite – $49 per month or $589 billed annually
- – Review Automation
- – Ability to add more users
- – Access to more in-depth historical product and keyword data
- – Unlimited searches with our powerful research tools
- – Advanced seller features
Professional – $84 per month or $999 billed annually
- – Track up to 1000 ASINs
- – 6 users included
- – 6 months of historical data in Product Tracker
- – 2 years of historical keyword data
- – Priority onboarding
Verdict
They’re both product research tools that are built for helping in product discovery, keyword research, competitor intelligence, and product tracking to build or expand your Amazon business. So, it comes down to what your business needs are.
Viral Launch has a more dynamic list of packages, if you want more features. This is better for more experienced sellers.
Jungle Scout, on the other hand, offers cheaper plans with all features you need to start a business.
Check out our latest product review: Helium 10 Vs Jungle Scout | Product Review, Pricing & Recommendations
