Amazon Dropshipping은 수익성이 있습니까?

매주 최신 Amazon 콘텐츠 받기

inalDropshipping is a big way for sellers to diversify their shipping options. But is Amazon Dropshipping Profitable?

에 따르면 JungleScout, 10% of sellers run an Amazon dropshipping business, meaning that this business model is not the most popular one on the platform. However, dropshipping on Amazon is a business model that requires no investment, so it may be worth looking at. 

Below, we will demystify 아마존 직송, providing straightforward insights into how it works and what are the main aspects to consider before starting. We’ll cover everything from the basics to practical advice.

 

Amazon Dropshipping이란 무엇입니까?

Dropshipping has been around for a long time, even before the internet! Back in the late 1800s and early 1900s, people could order stuff from catalogs instead of going to stores. Businesses like Montgomery Ward and Sears made this popular. They’d send out catalogs, people would pick what they wanted, and then the companies would ship it to them.

Nowadays, dropshipping has grown into a profitable, well-known industry that many giants are part of, including Amazon. 

As an Amazon seller, your primary task is to upload your products onto your chosen platform or marketplace. From that point forward, the responsibility of packaging and delivering the products shifts to the wholesaler, supplier, or manufacturer.

Amazon Dropshipping emerges as the favored model, particularly for Fulfillment by Merchant (FBM) sellers. This preference stems from the fact that FBM sellers retain complete autonomy over the supply chain and logistics process.

Embracing the dropshipping model liberates brands from the burdens associated with storage and fulfillment logistics. Your focus remains squarely on driving sales and marketing initiatives, while the supplier efficiently manages the intricacies of order fulfillment and shipping. 

This streamlined approach allows you to concentrate on scaling your business without being bogged down by operational complexities.

 

What are the Costs of Amazon Dropshipping?

Dropshipping on Amazon is a smart way to start selling without needing much money upfront. But is Amazon dropshipping profitable for sellers? Let’s break down the costs so you can see how it works and why it might be a good option for you.

First, there are two types of seller plans on Amazon: individual and pro. 

  • The individual plan is free to set up, but for every item you sell, Amazon takes a fee of $0.99.
  • 프로 계획 costs $39.99 per month but doesn’t charge per-item fees. This option might be better if you plan to sell a lot of items.

 

On top of the seller plan fees, there are also commission rates for dropshipping on Amazon. These rates range from 10% to 15%, depending on the category of the item you’re selling. 

Despite these fees, dropshipping can still be profitable, with profit margins typically ranging from 10% to 30%.

It’s important to remember that Amazon also takes a 15% referral fee from the total revenue of each sale. For example, if your profit margin is 30%, Amazon will take 15% of the sale, leaving you with the rest.

So, why consider dropshipping on Amazon? One big reason is the massive audience. With 310 만 명 이상의 활성 사용자, Amazon offers incredible exposure for your products, which can lead to significant sales.

In short, while there are fees involved, dropshipping on Amazon provides a low-cost way to start selling products online, with the potential for decent profits thanks to its vast customer base.

dropshipping on amazon

 

How does Amazon Dropshipping Work?

Let’s say that you decide to start selling on Amazon dropshipping. What does this look like at a practical level? Well, it is a pretty simple process, but it definitely involves a lot of work.

 

Amazon 판매자 계정 만들기

Start by signing up and setting your seller account on Amazon. If you need some help, 이 가이드 will help you with this process step by step.

 

Research and Choose Your Products 

The marketplace features over 30 product categories, and you can select any that fits your brand and market base. 

If you need some help with finding the right product for your audience and goals, you can use the 아마존 제품 조사 도구 일을 더 쉽게 만듭니다.

다음은 수익성 있는 제안을 선택하기 위한 몇 가지 지침입니다.

  • XNUMX년 동안 시장 수요가 있는 틈새 품목을 찾으십시오.
  • 귀하의 제품은 다른 판매자와의 경쟁도 낮아야 합니다.
  • 시장성이 높은 제품을 선택하여 Amazon에서 전환율을 높일 수 있습니다.
  • 공정한 이윤을 모으기 위해 $20-$35 가격을 유지하십시오.

관련된 컨텐츠: 전자상거래를 위한 제품 소싱

 

Find Your Suppliers

Your supplier is what will determine the quality of your products, so it is not an easy decision to make. You want to choose the best Amazon distributor and make sure that it fits not only your expectations, but also what your clients want from you. 

다음은 시장에서 최고의 dropshipper를 검색하는 몇 가지 유용한 채널입니다.

  • AliExpress This marketplace focuses on business-to-business (B2B) sales. Here, sellers can get in touch with suppliers ready to dropship their stock.
  • 웹 서핑. Once you find a product to sell, find out who can supply it. Then, go to their webpage to learn more about them. This is also a great way to establish contact and begin negotiations.
  • 무역 박람회. 공급업체를 직접 만날 수 있는 몇 가지 무역 박람회에 참석하십시오. 웹 검색만큼 빠르지는 않지만 개인적인 접촉의 이점을 얻을 수 있습니다.

 

에 있는지 확인 당신의 연구를 and, before anything else, find out all you can about their working practices. For example quality control, stock management, shipping process, and payment options.

If you are about to choose a supplier that seems like the best option for you, don’t forget to take a look at what other people have to say about it. Also, try to get a letter of authentication once you set a deal. This is to let Amazon know that you are allowed to dropship from your chosen supplier.

 

List Products on Amazon

Now, let’s get to the fun part: creating your listings. 

 

  • Write Clear Titles. Create titles that clearly describe your product using keywords that customers might search for. Keep them short but informative.
  • Describe Your Products Well. 쓰다 자세한 설명 that highlight the features and benefits of your products. Use bullet points to make it easy to read.
  • Use Good Photos. 받아 고품질 사진 of your products from different angles. Make sure they’re well-lit and show the product clearly.
  • Set Your Prices. Research what similar products are selling for and set your prices competitively.
  • Choose the Right Categories. Select the most relevant categories for your products so they show up in the right searches.
  • Offer Fast Shipping. Provide reliable shipping options to attract customers. Consider using 아마존에 의한 이행 for easier order fulfillment.
  • 성능을 모니터링합니다. Keep an eye on how your listings are doing and make adjustments as needed to improve sales.

 

제품 마케팅

Amazon PPC (Pay-Per-Click) ads, enhanced brand content, and keyword optimization to promote your products within the Amazon ecosystem.

 

주문 받기

When customers purchase products from your Amazon listings, you’ll receive notifications and payment through your seller account.

  • Once you receive orders, forward the order details to your suppliers, including the customer’s shipping address and the purchased product.
  • Your supplier will handle the packaging and shipping process, sending the product directly to your customer.

 

고객 지원 제공

The customer receives the product directly from the supplier. Since it’s shipped directly, they may not even realize it’s dropshipped.

Be prepared to offer customer support as needed, handling inquiries, issues, and returns. Positive customer experiences can lead to higher seller ratings and increased sales.

 

아마존 직송 정책에 유의하십시오

Before you kick-off, it’s key to understand the Amazon dropshipping policy:

  • 항상 고객에게 귀하가 기록 판매인임을 명시하십시오.
  • 공급업체가 모든 제품 관련 정보에서 귀하를 정품 판매자로 식별하도록 하십시오. 예를 들어, 송장, 포장 명세서 또는 외부 패키지.
  • 모든 제품 관련 정보에서 타사 브랜드 또는 공급업체에 대한 언급을 제거합니다.
  • 수락에서 처리까지 모든 제품 반품에 대한 책임은 귀하에게 있습니다.
  • Comply with Amazon’s terms and policies of your seller agreement.

 

Some of the main things you should take care off if you want a non-problematic dropshipping collaboration with Amazon include:

  • Make sure your suppliers can ship quickly. Amazon wants customers to get their orders fast, so delays can cause problems.
  • Answer customers’ questions quickly and help them with any problems. Happy customers mean good reviews.
  • Always know how much you have in stock.
  • Fullfill orders fast and accurately.

 

In short, always ensure that you are noted as the seller of record. Plus, make sure that customers can’t tell when a package is dropshipped.

eBay 또는 Walmart와 같은 다른 소매점에서 구매한 제품을 직배송하지 마십시오. 이는 아마존 정책에 대한 중대한 위반입니다.

아마존 직송

 

Amazon Dropshipping의 장단점

Before deciding if Amazon dropshipping is the best business model for you, there are a lot of pros and cons you need to evaluate. Let’s take a look at these.

 

아마존 직송의 장점

  • 쉬운 설정. You can start dropshipping with very low upfront costs. Just create your Amazon account, search for quality and profitable items, and find a reliable supplier to work with.
  • 저장 공간. Dropshipping을 사용하면 재고 및 영구 창고를 보관할 필요가 없습니다. 부족 수수료 및 배송 물류와 같은 간접 비용을 절감할 수 있습니다.
  • 자동화 및 모바일. 직송 사업을 운영하기 위해 한 곳에 머물 필요가 없습니다. 예를 들어 모바일 앱에서 Amazon 매장을 관리하고 모든 고객 주문에 대해 공급업체 알림을 설정할 수 있습니다.
  • 확장 성. 공급업체에서 다양한 제품 유형을 판매하는 실험을 하십시오. 이것은 물류 비용을 증가시키지 않고 고유한 틈새 시장을 찾는 좋은 방법입니다.  

 

아마존 직송의 단점

  • 브랜딩.  제품에는 고유한 브랜딩 하이라이트가 부족하여 군중에서 눈에 띄기가 더 어려울 수 있습니다. 이는 경쟁업체가 유사한 품목을 제공하기 때문에 낮은 이윤으로 해석될 수 있습니다.
  • 경쟁입니다. Although not many Amazon sellers use it, dropshipping is still a competitive field. This is due to the low startup costs. Plus, variable prices from other sellers may cut into your profits.
  • 품질 관리. 판매자가 주문 처리 및 검사 프로세스를 벗어났습니다. 따라서 제품 포장 및 배송이 제대로 처리되었는지 확인할 수 없습니다. 이는 구매자가 늦게 ​​주문하거나 손상된 제품을 받을 수 있음을 의미합니다. 이는 부정적인 고객 리뷰로 이어질 수 있습니다.
  • 공급자 의존도. 재고, 배송 및 배송 시간은 공급업체에 따라 다릅니다. 당신은 물류에 대해 거의 말할 수 없습니다. 따라서 공급자가 실수를 하면 그 결과는 브랜드가 떠맡게 됩니다.

 

Amazon Dropshipping은 수익성이 있습니까?

Amazon dropshipping is one of the most appealing ways to make money in the marketplace, mostly because, unlike 도매 유통 and direct sales, it doesn’t require any initial investment. 

But is Amazon Dropshipping profitable? In truth, making a profit with Amazon dropshipping isn’t easy. It depends on finding the right products, suppliers, and pricing strategies. 

You have to do a lot of research to figure out what people want to buy and who you can trust to supply those products reliably. Plus, you need to set prices that cover your costs and still attract customers, while also considering the fees that Amazon charges for using their platform.

There are also rules and risks to be aware of. Amazon has strict guidelines, and if you don’t follow them, you could get in trouble or even have your account suspended. And because Amazon’s algorithms determine which products show up in searches, changes to those algorithms can affect your sales.

 

최종 생각

There’s really no easy anwser to the “is 아마존 드롭 쉽 Profitable?” question. It can be a profitable business, but it’s not a get-rich-quick scheme. Dropshipping takes careful planning, research, and following the rules to make it work. It will also require a lot of trial and error, which can be frustrating for some sellers. 

As with any other business model, the best you can do is: 

  • Do your homework and understand the business model
  • Gather all the helpful resources you can
  • Don’t overplan, start working and learn along the way
  • Set realistic expectations that can help you stay consistent

Dropshipping requires a lot of work and patience if you want to see real results. This is why it is important for you to do your research and set realistic deadlines for how much time you will work on this before choosing a different path. 

Remember that your long-term success will depend on a lot of factors, including your industry, knowledge, the product you choose, and your ability to market it.

 

작성자

에스테반 무 노즈에스테반 무뇨 즈 AMZ Advisers의 콘텐츠 작가이며 디지털 마케팅 및 전자 상거래 분야에서 수년 간의 경험을 보유하고 있습니다. Esteban과 AMZ Advisers 팀은 계정을 최적화 및 관리하고 심층적인 콘텐츠 마케팅 전략을 수립하여 고객을 위해 Amazon에서 놀라운 성장을 이룰 수 있었습니다.

 

안토넬라 플리타스안토넬라 플리타스 아르헨티나 출신의 프리랜서 콘텐츠 작가입니다. Antonella는 과학, 언어 학습 및 문화에 대한 사실 기반의 지속적인 콘텐츠를 만들기 위해 많은 프로젝트와 협력했습니다. 그녀의 주요 목표는 사람들이 배울 수 있는 의미 있는 이야기를 바탕으로 클라이언트를 위한 강력한 콘텐츠 기반을 구축하는 것입니다. 

 

게시물 공유:

Amazon에서 시작, 성장 또는 이익을 얻고 싶습니까?

오늘 저희 팀원에게 문의하여 어떻게 도움을 드릴 수 있는지 알아보십시오!

더 많은 게시물

상위 1% 판매자가 되기 위해 필요한 사항 알아보기