OTT advertising on Amazon is traditional TV commercials for online streaming platforms. Amazon’s version of this serves through the DSP and reaches viewers on Fire
Data Driven Strategy for eCommerce Marketplaces
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When selling on Amazon, one of the most important metrics that you should keep an eye on is your Order Defect Rate. This metric will
Responsive eCommerce creative is a new ad format that bring a lot of benefits to your current ad strategy. It will enable you to auto-generate
All products sold on Amazon must have a Global Trade Identification Number (GTIN). If your product doesn’t have one, you need to apply for a