How to Make Great Amazon Audio Ads
Amazon’s advertising sector is growing by 19%. The eCommerce giant is always finding new ways to increase awareness and sales for brands. And it should be no surprise that Amazon is expanding to audio ads. Why is that? Over 400 million people globally used music streaming services in 2022, and Amazon Music is the fourth-largest. […]
Reward Your Customers with Amazon Moments
Amazon Moments is a way to get your customers more engaged with your brand by offering digital and physical rewards. Being the biggest online global retailer, Amazon always tries to entice its customers. One of the ways they’re doing this is with Amazon Moments. More companies are using this feature–even Disney, and their net revenue […]
Amazon Marketing Services for Sellers
Amazon Marketing Services – now rebranded into Amazon Ads – is a valuable tool to grow a business and drive sales. Besides, we all know that, when it comes to ecommerce, marketing is the name of the game. This article will discuss what Amazon Ads are, how to use Amazon marketing services, and how this […]
How to Liquidate Inventory on Amazon FBA
Many FBA sellers struggle when they have to liquidate inventory. It’s just a normal part stock management. Most brands will have to liquidate inventory at some point or otherWhen they run into this issue, it can bring them to a standstill because it’s not always clear how it should be handled. For some, when they […]
How to Increase Your Average Order Value on Amazon
Many Amazon businesses struggle to increase their average order value. Even if you have great conversion rates and high store traffic, there’s still a chance that shoppers may only buy a few select items. Customers usually turn to Amazon when they need to buy something online. The brand value of Amazon is $705.7 billion. This […]
Organic Growth Strategy vs Amazon Ads
Do you invest in your organic growth strategy? You should, given that such tactics can provide you with a significant visibility boost on Amazon. There are many reasons why sellers choose Amazon as their marketplace of choice. For starters, the retail giant’s conversion rates are 10%-15%. This figure surpasses that of any other eCommerce platform. […]
TACoS: Amazon Advertising Explained Simply
Calculating TACoS (and ACoS) If you want to figure out your Total Advertising Cost of Sale, you need two important values: Total ad spend total advertising spend Total revenue generated from your ad efforts Here’s the simple math: divide your ad spend by the total revenue. Then, take that result and divide it by […]
Understanding ACoS on Amazon Advertising
So what is ACoS on Amazon, and why is it important to sellers? In 2022, Amazon had 2.2 billion visits on desktop and mobile combined. This means Amazon is one of the best marketplaces to sell your products. Even though this figure is impressive, brands will still yield the best results when advertising on Amazon. […]
How to Track Your Advertising Sales with Amazon Attribution
Amazon Attribution enables on-demand access to conversion reporting. This amazing tool makes advertisers’ job fairly simple – at no cost. Time drives change. Gone are the days when selling on Amazon was limited to listing products and hoping for the best. The retail giant never loses the opportunity to be at the forefront of cutting-edge […]
Instagram Reels for Amazon Businesses
Video-based shopping is on the rise, and Instagram is set to become a top video-shopping app. They have strived to stay ahead of the competition, and one of their most popular features, Instagram Reels, has made it possible for many sellers to boost their sales through short, fun, and entertaining videos. Showcasing your products through Instagram […]
Quick Guide to Selling on Amazon Handmade
For local makers, marketing their crafts online can be a real hassle. Especially, because there are not many options when it comes to sales channels to showcase their unique products. Luckily, with Amazon Handmade, creative entrepreneurs can continue doing what they love while making their products available to millions of Amazon customers. In this guide, […]
Apparel Images on Amazon: Guidelines and Useful Tips
Images are one of the most useful tools for online stores to connect with customers. Quality images of your product will increase your conversion rate and increase your search ranking. Using high quality apparel images on Amazon is definitely a must when selling clothes. In this article, you’ll learn how to comply with Amazon’s guidelines […]
What Is the Amazon Custom Program All About?
Amazon continues to be one of the biggest online marketplaces thanks to its wide range and variety of products and Amazon Custom is here to make your products stand out among your competition. Amazon Custom can make your products unique. It allows shoppers to personalize, customize, or configure their products before purchasing them from you. […]
Leverage the New Amazon Sponsored Brands Video Feature
Between chunks of texts, images and videos, the latter probably will grab a buyer’s attention faster. If you’re a brand-registered seller on Amazon, you can now take advantage of the Sponsored Brands Video feature. Amazon sponsored brand video ads can help you target customers and boost sales. In this article, we’ll tell you everything you […]
Amazon’s New Customer Engagement Tool is Here for You
You’ve likely heard about Amazon’s new customer engagement tool. It’s called ‘Manage Your Customer Engagement’. But what is it, exactly? In short, it’s a chance for registered brands to increase their presence in the marketplace. This new program makes customer/follower interaction easier than ever. Now, you may wonder how it works, and if it’s a […]
Amazon Storefronts New Features
Amazon Storefronts can boost your visibility and help you reach a greater audience. It is well known that one of the most important aspects that lead to a successful sale on Amazon is the effort you invest in highlighting the originality of your brand. In this article, we will give you a brief summary on Amazon […]
The Amazon Sponsored Display Ads Quick Guide
Brand-registered sellers can take advantage of the different advertising tools Amazon has to offer. Today, we’ll talk about Sponsored Display Ads. This new PPC ad format aims to help you reach customers not only on Amazon, but off-Amazon too! Sponsored Display Ads are different to the other types of ads available on your Seller Central. […]
Can Amazon Sellers Boost Their Sales Through TikTok?
TikTok officially positioned itself as one of the most popular and versatile apps of 2020 and 2021. And it seems that 2022 is not going to be the exception. According to Sensor Tower, in Q1 of 2020, 130 million downloads came from the U.S. And in January 2021, the app had close to 62 million […]
What Is “Responsive eCommerce Creative” on Amazon?
Responsive eCommerce creative is a new ad format that bring a lot of benefits to your current ad strategy. It will enable you to auto-generate ads on eCommerce display ad creative. It can feature up to 20 products and automatically skips the rendering of a product that is out of stock. This feature is available […]
Sponsored Products vs Sponsored Brands: Which one do you need?
If you’re selling on Amazon, you need the right strategy to increase your revenue through the use of ads. Investing in ads will give you the edge and will make you stand out especially if your product is ranking and selling well on Amazon. This is why you need to know the difference between Sponsored […]
5 Amazon SEO Tips to Boost Your Listings & Increase Sales
Driving traffic to your listing among a sea of competitors can be possible through Amazon SEO (Search Engine Optimization). Although this achievement is influenced by a number of factors, it’s no secret that it also requires some keyword optimization so that Amazon’s algorithm, known as A9, regards your items as the most relevant matches to […]
