Get Valuable Insights for Your Business with Amazon Brand Analytics
Boosting your organic conversion rates on Amazon can be really challenging due to the sheer amount of competition in the market. Not only it represents a sales and reputation battle, but also an information battle. If you know how your competitor performs with their products, you may get an idea on how to improve your […]
Amazon and The Coronavirus: The Consequences of a Global Epidemic
Amazon is catching the coronavirus, also known as COVID-19, or coronavirus disease 2019. The retail giant doesn’t get a runny nose or cough, but the effects on the company’s health are real. Amazon, along with other top US companies, is taking a financial hit from supply chain interruptions and fears of a looming pandemic. If […]
Costly New Amazon Seller Mistakes to Avoid
To err is human. But as a new seller on Amazon, one false step can represent a great loss of time and money if you don’t know how to deal with some situations. Although most successful Amazon sellers will tell you that mistakes are great learning opportunities, these omissions can get you booted out within […]
Amazon Terminology Cheat Sheet for New FBA Sellers
Amazon terminology can be difficult to learn for new sellers and can still be troublesome for veteran sellers to remember. But since we all need to talk the talk to sell the goods, it helps to have a cheat sheet to refer to every now and then. So many acronyms and terms are used in […]
What You Need to Know About the New Walmart Self-Serve Ad Platform
The Walmart self-serve ad platform was unveiled by Walmart Media Group on January 3rd of this year. This advertising arm of the retail giant seeks to allow marketers to more easily purchase search and sponsored product ads on the bid auction-based marketplace. This is enabled through direct access with the Walmart self-serve ad platform, officially […]
What is the Amazon Accelerator Program?
The Amazon Accelerator Program isn’t new, but not many brands are familiar with what it is or how it works. Basically, an accelerator program allows startup businesses to grow rapidly by providing them with a source of information, access to investment, opportunities to network with other businesses, and access to niche markets. On Amazon, the […]
How to Properly Scale Your Amazon Advertising
The world was wowed and Google and Facebook took pause when Amazon announced early in 2018 that you could scale your advertising outside marketplace doors. Amazon’s extended ad network is still working its way up to meet the competition, but is already gaining a share of the PPC pie. Now is the time to scale […]
How Amazon Portfolio Can Help You Manage Your Amazon Advertising
In mid-December 2018, Amazon Advertising announced Amazon Portfolio as the new organizational tool for Sponsored Ads campaigns. Amazon Portfolio was created to help sellers and advertisers make workflows easier to manage and at the same time, give them more insights and more control over their campaigns. With this new tool, sellers can improve campaign performance […]
What are Amazon’s New Sponsored Products Bid Optimization Features?
Sponsored Products bid optimization is a new feature of Amazon advertising that allows dynamic adjustments powered by artificial intelligence. Cautiously yet in the standard bold Amazon fashion, this new feature was rolled out earlier this month to all campaigns. What’s New The goal of Sponsored Products bid optimization is to give sellers more options through […]
What is the Amazon Exclusives Program and How Can You Join
Amazon Exclusives is a program released in 2015, focused on unique products. Third party sellers can partner directly with Amazon through the program to launch their innovative items through the program for better visibility. Amazon promises better brand discoverability, additional marketing opportunities, along with merchandising support, brand support and self-serve brand tools to launch like […]
How to Set Up Amazon Brand Registry 2.0
There are a lot of people out there who do counterfeiting for a living. You don’t want to be one of those stores that receives lots of complaints that you’re selling counterfeits. Many manufacturers and customers alike have been victimized by such scams. If you are an Amazon seller who produces and sells your own […]
How to Advertise Using Amazon Seller Central PPC
Active sellers might find it challenging to manage their time between tasks to run advertising campaigns. However, it is important to keep in mind that in order to maintain a loyal customer base, shoppers need to be aware of new offerings. At the end of the day, a well-planned advertising program can definitely attract new […]
