How to Create Profitable Amazon Marketing Strategies
There’s so much that a seller can and rather should do when it comes to their marketing efforts on a platform as massive as Amazon.
November 23, 2021
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Improve Your Product Visibility Using Amazon Backend Keywords
Amazon sellers can boost their search rankings with two types of keywords. These are frontend and backend keywords. Frontend keywords appear in a product’s title
October 12, 2021
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How Does the New Amazon Brand Referral Bonus Program Work?
Amazon launched a new Brand Referral Bonus Program on July 15, 2021. This program aims to help sellers accelerate growth from referral traffic. For now,
August 3, 2021
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Is Amazon Private Label a Convenient Business Model?
Amazon features different business model options for sellers to choose from. One of the most popular is Private Label. The concept is quite simple – take
July 27, 2021
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How to Prepare for Amazon Prime Day 2022
Amazon Prime Day 2022 is just around the corner, and millions of shoppers are preparing for the biggest day of the year. Sellers also get
June 8, 2021
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Leverage the New Amazon Sponsored Brands Video Feature
Between chunks of texts, images and videos, the latter probably will grab a buyer’s attention faster. If you’re a brand-registered seller on Amazon, you can
May 20, 2021
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Amazon’s New Customer Engagement Tool is Here for You
You’ve likely heard about Amazon’s new customer engagement tool. It’s called ‘Manage Your Customer Engagement’. But what is it, exactly? In short, it’s a chance
May 13, 2021
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Take Advantage of the New Features of Amazon Stores
If you are an Amazon seller, or you want to start your business on this platform, Stores can boost your visibility and help you reach
May 8, 2021
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The 2022 Amazon Sponsored Display Ads Quick Guide
Brand-registered sellers can take advantage of the different advertising tools Amazon has to offer. Today, we’ll talk about Sponsored Display Ads. This new PPC ad
May 1, 2021
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How Can Walmart Connect Help Advertisers?
In late January 2021, Walmart announced the launch of Walmart Connect. This is an extended and revamped version of their former media section: “Walmart Media
March 31, 2021
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Amazon OTT Advertising: Affordable & Measurable Growth for Advertisers
OTT advertising on Amazon is traditional TV commercials for online streaming platforms. Amazon’s version of this serves through the DSP and reaches viewers on Fire
March 26, 2021
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Inside the New Amazon Marketing Cloud (Beta)
Amazon started this year with the launch of Amazon Marketing Cloud (AMC). This solution was created to help marketers measure their performance. Advertisers are constantly
March 24, 2021
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What Is “Responsive eCommerce Creative” on Amazon?
Responsive eCommerce creative is a new ad format that bring a lot of benefits to your current ad strategy. It will enable you to auto-generate
March 16, 2021
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Sponsored Products vs Sponsored Brands: Which one do you need?
If you’re selling on Amazon, you need the right strategy to increase your revenue through the use of ads. Investing in ads will give you
January 8, 2021
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Tap Into The Benefits of Amazon Live Creator
Amazon Live Creator allows you to stream videos from Amazon’s homepage. It works similarly to QVC the only difference is instead of being aired on
December 6, 2020
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Take Advantage of the New Amazon Virtual Product Bundles Tool
You can now create virtual product bundles with Fulfillment by Amazon ASINs to help increase your sales, if you are a brand owner. Using the
November 10, 2020
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What Can Facebook and Google Learn from Amazon Advertising?
Amazon advertising is shaping the future of modern marketplaces. When compared to Google and Facebook, Amazon is quickly gaining ground in terms of e-commerce strategies
May 27, 2020
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Amazon Listing Optimization: Ramp Up Your Sales in No Time
Listing optimization on Amazon is essential to drive sales. If it seems like your Amazon business isn’t getting the traction it deserves, then it’s likely
February 18, 2020
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Amazon Terminology Cheat Sheet for New FBA Sellers
Amazon terminology can be difficult to learn for new sellers and can still be troublesome for veteran sellers to remember. But since we all need
February 18, 2020
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Amazon PPC Management: Build Winning Campaigns and Save Money
Hiring an Amazon PPC management service is key to building winning campaigns that will bring you traffic and sales. PPC Advertising is more than an automatic
February 7, 2020
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How to Properly Scale Your Amazon Advertising
The world was wowed and Google and Facebook took pause when Amazon announced early in 2018 that you could scale your advertising outside marketplace doors.
February 28, 2019
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