Amazon Marketing Cloud Insights for Sellers
Amazon Marketing Cloud, or AMC, is one of the most overlooked analytics tools available to brands. Think of it as a one-stop shop for improving your measurement and re-targeting solutions. But who is Amazon Marketing Cloud right for? You’re probably ready to begin your AMC journey if you’re already running multiple Amazon ad formats, including […]
How to Increase Your Average Order Value on Amazon
Many Amazon businesses struggle to increase their average order value. Even if you have great conversion rates and high store traffic, there’s still a chance that shoppers may only buy a few select items. Customers usually turn to Amazon when they need to buy something online. The brand value of Amazon is $705.7 billion. This […]
What Is OTT Advertising? A Guide for Amazon Sellers
You’ve probably heard about it, but what is OTT, exactly? OTT is short for “over-the-top” video content. It is streaming content offered to users on the Internet. OTT is usually featured on platforms like Netflix. However, the term also refers to video ads featured in online streaming. Thus, OTT is a new video advertising technology, […]
How to Track Your Advertising Sales with Amazon Attribution
Amazon Attribution enables on-demand access to conversion reporting. This amazing tool makes advertisers’ job fairly simple – at no cost. Time drives change. Gone are the days when selling on Amazon was limited to listing products and hoping for the best. The retail giant never loses the opportunity to be at the forefront of cutting-edge […]
How to Create Profitable Amazon Marketing Strategies
There’s so much that a seller can and rather should do when it comes to their marketing efforts on a platform as massive as Amazon. Amazon marketing strategies encompass a plethora of activities that one can undertake to promote and scale their Amazon business. Amazon spends a hefty amount on promoting its own platform. This […]
Improve Your Product Visibility Using Amazon Backend Keywords
Amazon sellers can boost their search rankings with two types of keywords. These are frontend and backend keywords. Frontend keywords appear in a product’s title and description. Their goal is to create more engaging content, improve traffic and sales. But frontend keywords are not enough to improve product visibility. This is where Amazon backend […]
How Does the New Amazon Brand Referral Bonus Program Work?
Amazon launched a new Brand Referral Bonus Program on July 15, 2021. This program aims to help sellers accelerate growth from referral traffic. For now, it is exclusively available to sellers who own a brand and are enrolled in Brand Registry. Registered sellers will be able to profit from promotions outside of Amazon and make […]
Is Amazon Private Label a Convenient Business Model?
Amazon features different business model options for sellers to choose from. One of the most popular is Private Label. The concept is quite simple – take an existing product, revamp it with your own brand, and start selling it. Think of Walmart’s Great Value and Costco’s Kirkland Signature. These are private label brands. Another great example […]
How to Prepare for Amazon Prime Day 2021
Millions of shoppers are preparing for Amazon Prime Day 2021, the biggest sales day of the year. Sellers also get higher rankings because primer members shop more than non-subscribers. And of course, both brands and members can reap the benefits of Prime Day. Since its launch in July 2015, Prime Day has only grown bigger. […]
Leverage the New Amazon Sponsored Brands Video Feature
Between chunks of texts, images and videos, the latter probably will grab a buyer’s attention faster. If you’re a brand-registered seller on Amazon, you can now take advantage of the Sponsored Brands Video feature. Amazon sponsored brand video ads can help you target customers and boost sales. In this article, we’ll tell you everything you […]
Amazon’s New Customer Engagement Tool is Here for You
You’ve likely heard about Amazon’s new customer engagement tool. It’s called ‘Manage Your Customer Engagement’. But what is it, exactly? In short, it’s a chance for registered brands to increase their presence in the marketplace. This new program makes customer/follower interaction easier than ever. Now, you may wonder how it works, and if it’s a […]
Amazon Storefronts New Features
Amazon Storefronts can boost your visibility and help you reach a greater audience. It is well known that one of the most important aspects that lead to a successful sale on Amazon is the effort you invest in highlighting the originality of your brand. In this article, we will give you a brief summary on Amazon […]
The Amazon Sponsored Display Ads Quick Guide
Brand-registered sellers can take advantage of the different advertising tools Amazon has to offer. Today, we’ll talk about Sponsored Display Ads. This new PPC ad format aims to help you reach customers not only on Amazon, but off-Amazon too! Sponsored Display Ads are different to the other types of ads available on your Seller Central. […]
How Can Walmart Connect Help Advertisers?
In late January 2021, Walmart announced the launch of Walmart Connect. This is an extended and revamped version of their former media section: “Walmart Media Group.” The main purpose of this new version is to enable brands, selling at Walmart, to scale the connections with their customers more effectively. In this article, we will show […]
What Is “Responsive eCommerce Creative” on Amazon?
Responsive eCommerce creative is a new ad format that bring a lot of benefits to your current ad strategy. It will enable you to auto-generate ads on eCommerce display ad creative. It can feature up to 20 products and automatically skips the rendering of a product that is out of stock. This feature is available […]
Sponsored Products vs Sponsored Brands: Which one do you need?
If you’re selling on Amazon, you need the right strategy to increase your revenue through the use of ads. Investing in ads will give you the edge and will make you stand out especially if your product is ranking and selling well on Amazon. This is why you need to know the difference between Sponsored […]
Tap Into The Benefits of Amazon Live Creator
Amazon Live Creator allows you to stream videos from Amazon’s homepage. It works similarly to QVC the only difference is instead of being aired on TV, you’re live streaming on Amazon. These live videos allow the sellers to show off the products they are selling and demonstrate how it works. In today’s digital world, flexibility […]
Take Advantage of the New Amazon Virtual Product Bundles Tool
You can now create virtual product bundles with Fulfillment by Amazon ASINs to help increase your sales, if you are a brand owner. Using the new Amazon Virtual Product Bundles tool, you can build a new bundle detail page that allows customers to buy complementary items together at a discount. Bundles use your existing FBA inventory and […]
What Can Meta and Google Learn from Amazon Ads?
Amazon advertising is shaping the future of modern marketplaces. When compared to Google and Facebook, Amazon is quickly gaining ground in terms of e-commerce strategies and paid search investments. Ad Spend and Digital Advertising According to Emarketer, digital spending will see double-digit growth each year, soaring to $129.23 billion in 2021. Mobiles and websites will […]
Amazon Listing Optimization: Ramp Up Your Sales in No Time
Listing optimization on Amazon is essential to drive sales. If it seems like your Amazon business isn’t getting the traction it deserves, then it’s likely that you need to optimize your listings. Competition on the marketplace has increased by an average of 8% over the past year, so, it’s going to be harder to get […]
Amazon Terminology Cheat Sheet for New FBA Sellers
Amazon terminology can be difficult to learn for new sellers and can still be troublesome for veteran sellers to remember. But since we all need to talk the talk to sell the goods, it helps to have a cheat sheet to refer to every now and then. So many acronyms and terms are used in […]
