Amazon PPC Management: Build Winning Campaigns and Save Money

Amazon PPC Management

Hiring an Amazon PPC management service is key to building winning campaigns that will bring you traffic and sales. PPC Advertising is more than an automatic trial and error process. It requires time, effort, and a team of PPC experts supporting your operation. Running paid ads has a lot of benefits, especially in the Amazon marketplace. […]

How to Properly Scale Your Amazon Advertising

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The world was wowed and Google and Facebook took pause when Amazon announced early in 2018 that you could scale your advertising outside marketplace doors. Amazon’s extended ad network is still working its way up to meet the competition, but is already gaining a share of the PPC pie. Now is the time to scale […]

How Amazon Portfolio Can Help You Manage Your Amazon Advertising

How Amazon Portfolio Can Help You Manage Your Amazon Advertising scaled

In mid-December 2018, Amazon Advertising announced Amazon Portfolio as the new organizational tool for Sponsored Ads campaigns. Amazon Portfolio was created to help sellers and advertisers make workflows easier to manage and at the same time, give them more insights and more control over their campaigns. With this new tool, sellers can improve campaign performance […]

What are Amazon’s New Sponsored Products Bid Optimization Features?

What are Amazon’s New Sponsored Products Bid Optimization Features

Sponsored Products bid optimization is a new feature of Amazon advertising that allows dynamic adjustments powered by artificial intelligence. Cautiously yet in the standard bold Amazon fashion, this new feature was rolled out earlier this month to all campaigns. What’s New The goal of Sponsored Products bid optimization is to give sellers more options through […]

Amazon Marketing Services Interface Changes to Amazon Campaign Manager in Seller Central

Amazon Marketing Services Interface Changes to Amazon Campaign Manager in Seller Central

The Amazon Campaign Manager in Seller central has recently been updated to improve advertising on the platform. The enhancements are meant to make using the tool easier Changes to the Amazon Campaign Manager The merge that has rendered Amazon Marketing Services “obsolete” is actually two-fold. First, Amazon Marketing (including AMS, AMG, AAP, and brand store) […]

What is the Amazon Advertising Platform?

What is the Amazon Advertising Platform

Amazon keeps coming up with innovative ways to generate business for them and for their clients. Just take a look at the offerings on the Amazon Advertising platform: AMG, AMS, AAP. Advertising Products on Amazon Amazon Media Group Amazon Media Group or AMG is the internal business team that puts up for sale Amazon’s advertising […]

How to Advertise Using Amazon Seller Central PPC

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Active sellers might find it challenging to manage their time between tasks to run advertising campaigns. However, it is important to keep in mind that in order to maintain a loyal customer base, shoppers need to be aware of new offerings. At the end of the day, a well-planned advertising program can definitely attract new […]

Marketing Via the Amazon Media Group

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Image Source: Amazon Advertising Amazon Media Group Marketing About a week ago we wrote about the Amazon advertising options that are available through Amazon Marketing Services. Another great feature of AMS is the Amazon Media Group. AMG is a premium service that gives Amazon vendors additional chances to display their products in strategic positions on […]