What Is OTT Advertising? A Guide for Amazon Sellers
You’ve probably heard about it, but what is OTT, exactly? OTT is short for “over-the-top” video content. It is streaming content offered to users on the Internet. OTT is usually featured on platforms like Netflix. However, the term also refers to video ads featured in online streaming. Thus, OTT is a new video advertising technology, […]
Amazon Storefronts New Features
Amazon Storefronts can boost your visibility and help you reach a greater audience. It is well known that one of the most important aspects that lead to a successful sale on Amazon is the effort you invest in highlighting the originality of your brand. In this article, we will give you a brief summary on Amazon […]
The Amazon Sponsored Display Ads Quick Guide
Brand-registered sellers can take advantage of the different advertising tools Amazon has to offer. Today, we’ll talk about Sponsored Display Ads. This new PPC ad format aims to help you reach customers not only on Amazon, but off-Amazon too! Sponsored Display Ads are different to the other types of ads available on your Seller Central. […]
What Is “Responsive eCommerce Creative” on Amazon?
Responsive eCommerce creative is a new ad format that bring a lot of benefits to your current ad strategy. It will enable you to auto-generate ads on eCommerce display ad creative. It can feature up to 20 products and automatically skips the rendering of a product that is out of stock. This feature is available […]
