Amazon Marketing Cloud Insights for Sellers
Amazon Marketing Cloud, or AMC, is one of the most overlooked analytics tools available to brands. Think of it as a one-stop shop for improving your measurement and re-targeting solutions. But who is Amazon Marketing Cloud right for? You’re probably ready to begin your AMC journey if you’re already running multiple Amazon ad formats, including […]
How to Make Great Amazon Audio Ads
Amazon’s advertising sector is growing by 19%. The eCommerce giant is always finding new ways to increase awareness and sales for brands. And it should be no surprise that Amazon is expanding to audio ads. Why is that? Over 400 million people globally used music streaming services in 2022, and Amazon Music is the fourth-largest. […]
Is Email Marketing Still Important for Amazon Sellers?
There are many who claim that email marketing is dead in 2021, and that we need something more instant, and more convenient. Since we live in an instant messaging-centric world, where Facebook, WhatsApp, and Slack messages are all forms that dominate online communication, both for personal and business use; email marketing doesn’t carry the hype […]
Can Amazon Sellers Boost Their Sales Through TikTok?
TikTok officially positioned itself as one of the most popular and versatile apps of 2020 and 2021. And it seems that 2022 is not going to be the exception. According to Sensor Tower, in Q1 of 2020, 130 million downloads came from the U.S. And in January 2021, the app had close to 62 million […]
Tap Into The Benefits of Amazon Live Creator
Amazon Live Creator allows you to stream videos from Amazon’s homepage. It works similarly to QVC the only difference is instead of being aired on TV, you’re live streaming on Amazon. These live videos allow the sellers to show off the products they are selling and demonstrate how it works. In today’s digital world, flexibility […]
Amazon Terminology Cheat Sheet for New FBA Sellers
Amazon terminology can be difficult to learn for new sellers and can still be troublesome for veteran sellers to remember. But since we all need to talk the talk to sell the goods, it helps to have a cheat sheet to refer to every now and then. So many acronyms and terms are used in […]
Amazon PPC Management: Build Winning Campaigns and Save Money
Hiring an Amazon PPC management service is key to building winning campaigns that will bring you traffic and sales. PPC Advertising is more than an automatic trial and error process. It requires time, effort, and a team of PPC experts supporting your operation. Running paid ads has a lot of benefits, especially in the Amazon marketplace. […]
Amazon Marketing Services Interface Changes to Amazon Campaign Manager in Seller Central
The Amazon Campaign Manager in Seller central has recently been updated to improve advertising on the platform. The enhancements are meant to make using the tool easier Changes to the Amazon Campaign Manager The merge that has rendered Amazon Marketing Services “obsolete” is actually two-fold. First, Amazon Marketing (including AMS, AMG, AAP, and brand store) […]
What is the Amazon Exclusives Program and How Can You Join
Amazon Exclusives is a program released in 2015, focused on unique products. Third party sellers can partner directly with Amazon through the program to launch their innovative items through the program for better visibility. Amazon promises better brand discoverability, additional marketing opportunities, along with merchandising support, brand support and self-serve brand tools to launch like […]
What is the Amazon Advertising Platform?
Amazon keeps coming up with innovative ways to generate business for them and for their clients. Just take a look at the offerings on the Amazon Advertising platform: AMG, AMS, AAP. Advertising Products on Amazon Amazon Media Group Amazon Media Group or AMG is the internal business team that puts up for sale Amazon’s advertising […]
