Amazon Marketing Cloud Insights for Sellers

Amazon Marketing Cloud

Amazon Marketing Cloud, or AMC, is one of the most overlooked analytics tools available to brands. Think of it as a one-stop shop for improving your measurement and re-targeting solutions.  But who is Amazon Marketing Cloud right for? You’re probably ready to begin your AMC journey if you’re already running multiple Amazon ad formats, including […]

Unverified vs Verified Purchase Reviews on Amazon

57D Verified vs Unverified Reviews on Amazon

Verified purchase reviews are essential to your success as an Amazon seller.  Picture this: You’ve found the perfect product on Amazon, and you’re just about ready to hit that “Add to Cart” button. But before you make that final decision, wouldn’t it be amazing to get a sneak peek into what awaits you once that […]

Amazon Vendor vs Seller – What’s the difference?

122E Amazon Vendor vs Amazon Seller

Still thinking about the Amazon vendor vs seller debate?  A Vendor at Amazon is very different from a Seller. The key difference lies in control, and how much you want of it. Sellers have more control over the entire selling process. In contrast, vendors have Amazon call all the shots. That’s why so many brands […]

Using Amazon Keyword Optimization to Drive Sales

124B How to Use Amazon Keyword Research

Do you apply Amazon keyword optimization to your product listings? Do your products feature the top searched keywords? Are you using relevant terms that your prospective customers are searching for? Amazon is a search engine just like Google, but a lot of us often forget about this. Online shoppers often rely on Amazon for product […]

How to Build your Brand Reputation Outside Amazon

110C How to build your brand outside Amazon

There are two simple reasons why you should learn how to build your brand reputation: visibility and sales. Amazon is a great place to set up shop. Here, sellers can strive to become as visible and successful as possible. Besides, the marketplace offers many tools that can help you showcase your brand. It’s also a […]

What Is OTT Advertising? A Guide for Amazon Sellers

107E What is OTT A Guide for Amazon Sellers

You’ve probably heard about it, but what is OTT, exactly? OTT is short for “over-the-top” video content. It is streaming content offered to users on the Internet. OTT is usually featured on platforms like Netflix. However, the term also refers to video ads featured in online streaming. Thus, OTT is a new video advertising technology, […]

Amazon Prime Fall Deal Event | What Sellers Should Know

81C Amazon Prime Fall Deal Event What Amazon Sellers Should Know

  Did you just miss out on this year’s Prime Day? What if we told you you could get another shot at participating in Prime Day this year? Amazon is rumored to hold a Prime Fall Deal Event around October 2022. And why not? Each Amazon Prime Day outsells its last iteration. The most recent […]

How to Avoid Wasting Time with Amazon Seller Support

46G How to Avoid Wasting Time With Amazon Seller Support 1

Let’s say there’s something strange happening with your selling account. Perhaps you are having pricing errors, or your metrics have been compromised. In that case, Amazon Seller Support can help you straighten things out! In this post, we’ll tell you how to communicate with Amazon Seller Support, so you get noticed and your concerns are […]

Amazon 1P vs 3P | Which Is The Best for You?

23C Amazon 1P vs 3P Which Brand Selling Mode to Choose in 2022

In this article, we’ll go over the differences between Amazon 1P vs 3P sellers. We’ll review everything you need to know about each business model to help you choose the best options for your brand. You may have heard the terms 1P and 3P-merchant before. But, what do they mean on Amazon? 1P (First-Party) Merchants […]

Holiday Supply Chain Crisis: How Will Amazon Help Sellers Prepare?

holiday supply chain crisis

The supply chain is the unseen pathway that delivers items from manufacturers to sellers, and then to customers. And when interrupted, a crisis of essential goods could begin worldwide.  In 2020, the COVID-19 outbreak prompted shutdowns of many industries around the globe. And while in lockdown, customer demand shifted to online shopping, which clearly benefited […]

Selling on Amazon Germany in 2022

62D Selling On Amazon Germany A Sellers Quick Guide.61D The Best Selling Pet Products on Amazon Tips for Sellers

Selling on Amazon Germany is definitely a good step to take with your business. Nonetheless, there are many things to consider in order to access this incredible market. The world of eCommerce created a revolution in terms of the possibility’s merchants had. Suddenly, it was easier to sell products to a wide range of people […]

21 Reasons Why SMS Marketing for Shopify Is Here to Stay

SMS Marketing

We’ve seen the recent rise of SMS marketing as many Shopify retailers started spreading the word about this powerful tool to the community. And as more people have joined in on the trend, the power of SMS marketing has multiplied. In broad terms, SMS marketing works similar to email newsletters; you give your customers the […]

Is Amazon Private Label a Convenient Business Model?

Amazon Private Label

Amazon features different business model options for sellers to choose from. One of the most popular is Private Label. The concept is quite simple – take an existing product, revamp it with your own brand, and start selling it. Think of Walmart’s Great Value and Costco’s Kirkland Signature. These are private label brands. Another great example […]

Quick Guide to Selling on Amazon Handmade

Amazon Handmade

For local makers, marketing their crafts online can be a real hassle. Especially, because there are not many options when it comes to sales channels to showcase their unique products. Luckily, with Amazon Handmade, creative entrepreneurs can continue doing what they love while making their products available to millions of Amazon customers. In this guide, […]

The New Amazon UK Heavy and Bulky FBA Program

Heavy and Bulky FBA Program

The retail giant recently launched a Heavy and Bulky FBA program in five European countries, including the UK. Selling bulky items on Amazon can be a tiresome endeavor. Sellers must deal with increased fees, as well as many storage and shipment difficulties. But that’s about to get easier! This new game plan increases the maximum […]

Amazon’s New Customer Engagement Tool is Here for You

customer engagement tool

You’ve likely heard about Amazon’s new customer engagement tool. It’s called ‘Manage Your Customer Engagement’. But what is it, exactly? In short, it’s a chance for registered brands to increase their presence in the marketplace. This new program makes customer/follower interaction easier than ever.  Now, you may wonder how it works, and if it’s a […]

Amazon Storefronts New Features

Amazon Stores

Amazon Storefronts can boost your visibility and help you reach a greater audience. It is well known that one of the most important aspects that lead to a successful sale on Amazon is the effort you invest in highlighting the originality of your brand. In this article, we will give you a brief summary on Amazon […]

How Can Businesses Benefit from Amazon Connect?

Amazon Connect

As you know, customer delight is the road to Amazon’s success. It is what drove the retail giant to create Amazon Connect. This is Amazon’s very own contact center, designed to provide stellar customer service. Connect began as an exclusive add-on for the retail giant’s customer service machine. Now, brands can also access Amazon Connect […]

The Amazon Sponsored Display Ads Quick Guide

Sponsored Display Ads

Brand-registered sellers can take advantage of the different advertising tools Amazon has to offer. Today, we’ll talk about Sponsored Display Ads.  This new PPC ad format aims to help you reach customers not only on Amazon, but off-Amazon too! Sponsored Display Ads are different to the other types of ads available on your Seller Central. […]

Buyer Fraud on Amazon: Ways to Prevent It and Handle It

41E Buyer Fraud on Amazon Ways to Prevent it Handle It

There are many perks to becoming an Amazon seller, but is only logical to consider that among its thousands of buyers, there are a few bad apples willing to commit buyer fraud on Amazon. The marketplace does everything in its power to stop them, but the best way for Amazon sellers to stay protected is […]