Amazon Vendor vs Seller – What’s the difference?

122E Amazon Vendor vs Amazon Seller

Still thinking about the Amazon vendor vs seller debate?  A Vendor at Amazon is very different from a Seller. The key difference lies in control, and how much you want of it. Sellers have more control over the entire selling process. In contrast, vendors have Amazon call all the shots. That’s why so many brands […]

How to Use Amazon Retail Analytics to Drive Sales

123A What Is Amazon Retail Analytics Premium

The retail giant jumped into the analytics game with Amazon Retail Analytics (ARA). This tool could revolutionize eCommerce for Amazon vendors. ARA offers comprehensive seller data which showcases both sales volume and the driving force behind those sales. The services can also help to streamline procurement, revenue, and inventory operations.  But that is only a […]

What is Amazon Vine?

117E How can the Amazon Vine Program Help Your Brand

The Amazon Vine program brings vendors and reviewers together to drive sales. Customer reviews are one of the key foundations of Amazon. Thus, it stands to reason that merchants need trusty reviewers on their side. Since word of mouth is among the most powerful ad tools, what better way to harness that power than with […]

Amazon 1P vs 3P | Which Is The Best for You?

23C Amazon 1P vs 3P Which Brand Selling Mode to Choose in 2022

In this article, we’ll go over the differences between Amazon 1P vs 3P sellers. We’ll review everything you need to know about each business model to help you choose the best options for your brand. You may have heard the terms 1P and 3P-merchant before. But, what do they mean on Amazon? 1P (First-Party) Merchants […]

Inside Amazon’s New Product Documents Program

40C Inside Amazon New Product Documents Program

Recently, Amazon launched a new program that will help sellers upload electronic documents for potential customers: Product Documents. It is well known that Amazon puts the customer first. This, of course, allows shoppers to feel empowered (and entitled) to demand the highest quality in the product they have ordered. However, it does not always have […]

Amazon’s Response to the Coronavirus Outbreak

Since the World Health Organization (WHO) declared ‘a global health emergency’, the coronavirus outbreak has wreaked havoc on an unparalleled scale. Big companies like Amazon had to act quickly in order to cater to the needs of millions of buyers who entered into a ‘panic-buying’ state triggered by their country’s sudden quarantine orders. For the […]

How to Use an Amazon Hybrid Business Model

Amazon Hybrid Seller Central Grow Sales

An Amazon hybrid business model allows retailers two options to sell on the Amazon platform. The first one is about selling directly to Amazon through Vendor Central – commonly known as 1P. Brands can also sell directly to customers through Amazon Seller Central – also known as 3P. We frequently receive inquiries from businesses asking […]

How to List Products on Amazon Vendor Central

Amazon vendor central

Before you start listing products on Amazon Vendor Central, here are some tips for you to follow in order to optimize your New Items Setup and Commitment Plans. Some Preliminary Matters Setting up your Vendor Account is just the first part of the whole process. However, here are just a few reminders to make sure […]

Amazon Chargebacks: Avoiding and Handling Them Smoothly

Amazon chargebacks, also known as “charge disputes,” are the silent killers of many businesses on the platform. Instead of focusing their energy on increasing their revenue, Vendors end up with dollars leaking out the side because of errors and issues that could have easily been avoided. Read on to learn more about Amazon chargebacks, and […]

Working with Your Amazon Vendor Manager

office 1209640 1280 vendor manager

Amazon Vendor Managers One very important key to the growth of your Amazon business is in the hands of your vendor manager. This is especially true if you do not have Strategic Vendor Services. To progress, you need to develop a good working relationship with your vendor manager. In this post we are going to […]

How to Become an Amazon Vendor in 2019

Amazon Scout Interesting Finds

It’s no secret that running a successful business comes with challenges, and becoming an Amazon Vendor is undoubtedly one of those. The Amazon Vendor Central program is offered by Amazon reps to those active Seller Central users (especially manufacturers or distributors) who have built a strong reputation on the platform over time; and of course, […]