Amazon Vendor vs Seller – What’s the difference?
Still thinking about the Amazon vendor vs seller debate? A Vendor at Amazon is very different from a Seller. The key difference lies in control, and how much you want of it. Sellers have more control over the entire selling process. In contrast, vendors have Amazon call all the shots. That’s why so many brands […]
How to Use Amazon Retail Analytics to Drive Sales
The retail giant jumped into the analytics game with Amazon Retail Analytics (ARA). This tool could revolutionize eCommerce for Amazon vendors. ARA offers comprehensive seller data which showcases both sales volume and the driving force behind those sales. The services can also help to streamline procurement, revenue, and inventory operations. But that is only a […]
What is Amazon Vine?
The Amazon Vine program brings vendors and reviewers together to drive sales. Customer reviews are one of the key foundations of Amazon. Thus, it stands to reason that merchants need trusty reviewers on their side. Since word of mouth is among the most powerful ad tools, what better way to harness that power than with […]
Amazon 1P vs 3P | Which Is The Best for You?
In this article, we’ll go over the differences between Amazon 1P vs 3P sellers. We’ll review everything you need to know about each business model to help you choose the best options for your brand. You may have heard the terms 1P and 3P-merchant before. But, what do they mean on Amazon? 1P (First-Party) Merchants […]
How Can You Use Amazon Launchpad to Increase Sales?
Amazon Launchpad is a program that aims to empower businesses to grow on Amazon. With the help of this program, many entrepreneurs find it easier to launch, market, and distribute their products across the globe. Since its launch in 2015, this program released 30 categories in the U.S. alone; 400 US-based startups and small businesses […]
How to Use an Amazon Hybrid Business Model
An Amazon hybrid business model allows retailers two options to sell on the Amazon platform. The first one is about selling directly to Amazon through Vendor Central – commonly known as 1P. Brands can also sell directly to customers through Amazon Seller Central – also known as 3P. We frequently receive inquiries from businesses asking […]
How to Add 360 Spin Images to Your Amazon Listings
Amazon has launched a new feature in a bid to boost the sales of its online sellers through their product listings. This feature is called 360 Spin Images. Jeff Hunt, Founder and CEO of Snap 36, the provider of 360 Spin Images, stated in a podcast interview that using the 360 Spin Images will greatly […]
Stand Out from the Crowd with Amazon EBC (A+ and A++ Content)
The retail giant features many tools that can help sellers stand out from the crowd. One of the most unique is Amazon A+ Content, previously known as Amazon EBC (Enhanced Brand Content). The much-vaunted features – once referred to as Amazon EBC by sellers and “A+ Enhanced Marketing Content (A+ EMC)” by vendors – now […]
Amazon Chargebacks: Avoiding and Handling Them Smoothly
Amazon chargebacks, also known as “charge disputes,” are the silent killers of many businesses on the platform. Instead of focusing their energy on increasing their revenue, Vendors end up with dollars leaking out the side because of errors and issues that could have easily been avoided. Read on to learn more about Amazon chargebacks, and […]
Understanding Amazon Vendor Agreements
Amazon Vendor Agreements Receiving an invitation to become an Amazon vendor or thinking about signing up for Amazon Vendor Express is an exciting step for any product. With the recent global expansion of Amazon and plans to grow even further in 2017, the platform opens up access to billions of potential customers. Amazon Vendor Agreements […]
Amazon Vendor Central Promos and Other Strategies to Boost Your Sales
How to Become an Amazon Vendor in 2019
It’s no secret that running a successful business comes with challenges, and becoming an Amazon Vendor is undoubtedly one of those. The Amazon Vendor Central program is offered by Amazon reps to those active Seller Central users (especially manufacturers or distributors) who have built a strong reputation on the platform over time; and of course, […]
