Take Advantage of the Brand Catalog Manager on Seller Central
If you’re currently selling on Amazon, it is paramount that you keep track of how your products are performing on the platform. This way you’ll be able to make informed decisions about your product catalog and stand a chance against your competitors. Luckily, Amazon just released Brand Catalog Manager so that you don’t miss the […]
Get Valuable Insights for Your Business with Amazon Brand Analytics
Boosting your organic conversion rates on Amazon can be really challenging due to the sheer amount of competition in the market. Not only it represents a sales and reputation battle, but also an information battle. If you know how your competitor performs with their products, you may get an idea on how to improve your […]
How to Stop Amazon Unauthorized Resellers
Unauthorized resellers plague the Amazon Marketplace. Manufacturers, brand owners and authorized resellers are constantly facing abuse from these bad actors. They list without permission, stealing sales and damaging brand reputations. What makes them an even bigger problem is that Amazon doesn’t usually do anything about them. But you can. Here’s how you can recognize the […]
Amazon Marketing Services Interface Changes to Amazon Campaign Manager in Seller Central
The Amazon Campaign Manager in Seller central has recently been updated to improve advertising on the platform. The enhancements are meant to make using the tool easier Changes to the Amazon Campaign Manager The merge that has rendered Amazon Marketing Services “obsolete” is actually two-fold. First, Amazon Marketing (including AMS, AMG, AAP, and brand store) […]
What is the Amazon Exclusives Program and How Can You Join
Amazon Exclusives is a program released in 2015, focused on unique products. Third party sellers can partner directly with Amazon through the program to launch their innovative items through the program for better visibility. Amazon promises better brand discoverability, additional marketing opportunities, along with merchandising support, brand support and self-serve brand tools to launch like […]
What is Amazon Warehouse Deals and Why are they Selling My Product?
If you visit Amazon Warehouse Deals, you will see a ton of products available in 30 departments. It’s like an entire marketplace unto itself. There, you can find a variety of different category items at shockingly low prices – even, perhaps, the products that you sell. Can they do that? Sure. When Amazon gets a […]
How to Protect Your Brand on Amazon
In a letter to shareholders, Amazon’s CEO Jeff Bezos made news by revealing that Amazon’s third-party sellers—for the first time ever—made up more than half of all units sold on Amazon in 2017. That year, more than 300,000 new small-to-medium-sized businesses joined Amazon Marketplace. Amazon’s network of third-party sellers is a huge reason why the […]