How to Leverage the Amazon Flywheel Model
Have you ever heard of the Amazon flywheel model? Imagine a giant wheel, each spin gathering momentum, propelling Amazon from a humble online bookstore to a global marketplace titan. This concept isn’t just the backbone of Amazon’s monumental success; it’s a blueprint for businesses aiming to scale new heights in today’s digital-first economy. Below, we’ll […]
Reward Your Customers with Amazon Moments
Amazon Moments is a way to get your customers more engaged with your brand by offering digital and physical rewards. Being the biggest online global retailer, Amazon always tries to entice its customers. One of the ways they’re doing this is with Amazon Moments. More companies are using this feature–even Disney, and their net revenue […]
What Sellers Need to Know About The SAFE-T Claim Program
The SAFE-T Claim program is Amazon’s response to refund concerns, and it allows sellers to appeal unjustified Amazon-issued refunds to buyers. We know that Amazon focuses on delivering great customer service and wants to delight customers as much as possible. Naturally, it expects third-party sellers to do the same. Amazon’s customer-centric approach includes its Return […]
What is Frustration Free Packaging on Amazon?
Amazon launched their frustration free packaging program in 2008. It ties in customer satisfaction with their environmental initiative. Common product packaging can be excessive, making it difficult to open and causing frustration. This packaging is also often non-recyclable with no other uses, so it ends up in landfills. Amazon aimed to solve both problems with […]