How to Leverage the Amazon Flywheel Model
Have you ever heard of the Amazon flywheel model? Imagine a giant wheel, each spin gathering momentum, propelling Amazon from a humble online bookstore to a global marketplace titan. This concept isn’t just the backbone of Amazon’s monumental success; it’s a blueprint for businesses aiming to scale new heights in today’s digital-first economy. Below, we’ll […]
How to Increase Your Average Order Value on Amazon
Many Amazon businesses struggle to increase their average order value. Even if you have great conversion rates and high store traffic, there’s still a chance that shoppers may only buy a few select items. Customers usually turn to Amazon when they need to buy something online. The brand value of Amazon is $705.7 billion. This […]
What is Amazon Vine?
The Amazon Vine program brings vendors and reviewers together to drive sales. Customer reviews are one of the key foundations of Amazon. Thus, it stands to reason that merchants need trusty reviewers on their side. Since word of mouth is among the most powerful ad tools, what better way to harness that power than with […]
What Sellers Need to Know About The SAFE-T Claim Program
The SAFE-T Claim program is Amazon’s response to refund concerns, and it allows sellers to appeal unjustified Amazon-issued refunds to buyers. We know that Amazon focuses on delivering great customer service and wants to delight customers as much as possible. Naturally, it expects third-party sellers to do the same. Amazon’s customer-centric approach includes its Return […]
How Can Businesses Benefit from Amazon Connect?
As you know, customer delight is the road to Amazon’s success. It is what drove the retail giant to create Amazon Connect. This is Amazon’s very own contact center, designed to provide stellar customer service. Connect began as an exclusive add-on for the retail giant’s customer service machine. Now, brands can also access Amazon Connect […]
What are A to Z Claims on Amazon?
A to Z claims were put in place on the Amazon marketplace to protect buyers. It’s an important part of their customer-centric approach. Having the ability to file A to Z claims with Amazon for purchases from third-party sellers puts buyers’ minds at ease. This way, Amazon can ensure customer satisfaction even for merchant-fulfilled orders.
How to Respond to Negative Reviews on Amazon
Getting negative reviews on Amazon is just part of the normal course of business. No matter how great your product is or how carefully you nurture customer relationships, you will always get a few here and there. It’s not the end of the world and it can even be a good thing as long as […]
How to Respond to Amazon Customer Messages
The policies for responding to Amazon customer messages are available to every seller within Seller Central. Often, however, sellers don’t have the time that it takes to go through all the very many Amazon guidelines. Sometimes, we just forget what the most important ones are, like how to respond to Amazon customer messages. It’s easy to […]
Creating an Effective Email Follow-up Sequence as an Amazon Seller
Positive reviews and feedback are a key component to success on Amazon. A great email follow-up sequence makes this process easier and more effective. Every Amazon seller has to work hard to get sales because the marketplace gets more and more competitive all the time. Targeting higher conversions is the main goal, but did you […]
How to Deal with Running Out of Inventory on Amazon
Running out of inventory on Amazon means losing sales, losing Amazon search ranking and losing against the competition. To prevent this, you need a strategy to ensure that you never run out of stock regardless of the circumstances. Running Out of Inventory on Amazon Amazon doesn’t want any seller to run out of inventory because […]
Understanding Amazon Europe VAT as a Seller
Amazon Europe VAT is one of the major reasons why sellers hesitate to expand into the EU market. Amazon Europe VAT can be very complicated and confusing, and even scary. It’s unfamiliar territory with multiple rules and serious penalties. Even so, Amazon Europe VAT should never dissuade any seller from venturing into this rich market. […]
What is Amazon Customer Insights and How Can I Use It?
Last summer, Amazon released the Amazon Customer Insights program. If you haven’t heard about this program yet, you are like many other sellers. Few brands are using it due to poor promotion. In brief, Amazon Customer Insights was launched so that sellers could have access to data gathered about customers. Amazon likes collecting data, and […]