How to Sell on Facebook
Yes, users under 25 years old are saying goodbye to Facebook. But audiences over 55 years old are growing strong on the platform. That’s a very profitable demographic for sellers. Plus, Facebook still has almost 2.9 billion monthly active users, as of Q2 2022. So, there’s still ample audiences to sell to, right on Facebook. […]
What Can Meta and Google Learn from Amazon Ads?
Amazon advertising is shaping the future of modern marketplaces. When compared to Google and Facebook, Amazon is quickly gaining ground in terms of e-commerce strategies and paid search investments. Ad Spend and Digital Advertising According to Emarketer, digital spending will see double-digit growth each year, soaring to $129.23 billion in 2021. Mobiles and websites will […]
5 Ways to Build Facebook Audiences for Amazon Sellers
This post will run down a few ways Amazon sellers can build highly effective Facebook audiences, which you can use to start running profitable ad campaigns. Competition for sales on Amazon, both organic (search rankings) and paid (Amazon sponsored ads) is uber-competitive today. For many businesses, it’s not good enough to do keyword research, optimize […]