What Can Meta and Google Learn from Amazon Ads?
Amazon advertising is shaping the future of modern marketplaces. When compared to Google and Facebook, Amazon is quickly gaining ground in terms of e-commerce strategies and paid search investments. Ad Spend and Digital Advertising According to Emarketer, digital spending will see double-digit growth each year, soaring to $129.23 billion in 2021. Mobiles and websites will […]
What You Need to Know About the New Walmart Self-Serve Ad Platform
The Walmart self-serve ad platform was unveiled by Walmart Media Group on January 3rd of this year. This advertising arm of the retail giant seeks to allow marketers to more easily purchase search and sponsored product ads on the bid auction-based marketplace. This is enabled through direct access with the Walmart self-serve ad platform, officially […]