Reward Your Customers with Amazon Moments
Amazon Moments is a way to get your customers more engaged with your brand by offering digital and physical rewards. Being the biggest online global retailer, Amazon always tries to entice its customers. One of the ways they’re doing this is with Amazon Moments. More companies are using this feature–even Disney, and their net revenue […]
TACoS: Amazon Advertising Explained Simply
Calculating TACoS (and ACoS) If you want to figure out your Total Advertising Cost of Sale, you need two important values: Total ad spend total advertising spend Total revenue generated from your ad efforts Here’s the simple math: divide your ad spend by the total revenue. Then, take that result and divide it by […]
Understanding ACoS on Amazon Advertising
So what is ACoS on Amazon, and why is it important to sellers? In 2022, Amazon had 2.2 billion visits on desktop and mobile combined. This means Amazon is one of the best marketplaces to sell your products. Even though this figure is impressive, brands will still yield the best results when advertising on Amazon. […]
COVID-19: Amazon Seller Central Updates
In order to keep sellers informed on the latest news surrounding the COVID-19 pandemic, Amazon has committed to publishing timely content on all its channels, especially on Seller Central, to ensure they know how to proceed during these unfavorable times. In our recent post, we talked about Amazon’s response to the coronavirus outbreak; the company […]