Amazon Vendor vs Seller – What’s the difference?

122E Amazon Vendor vs Amazon Seller

Still thinking about the Amazon vendor vs seller debate?  A Vendor at Amazon is very different from a Seller. The key difference lies in control, and how much you want of it. Sellers have more control over the entire selling process. In contrast, vendors have Amazon call all the shots. That’s why so many brands […]

How to Increase Your Average Order Value on Amazon

147G UPDATE WhatIsAverageOrderValueOnAmazon

Many Amazon businesses struggle to increase their average order value. Even if you have great conversion rates and high store traffic, there’s still a chance that shoppers may only buy a few select items. Customers usually turn to Amazon when they need to buy something online. The brand value of Amazon is $705.7 billion. This […]

Amazon Fashion Store: New Updates for Sellers

129B Amazon Fashion Store New Updates for Sellers

The Amazon Fashion store has become an impressive storefront in recent years. Here, customers can browse both affordable basics, and also high-end designer pieces.  In short, the Amazon Fashion store has it all. And now, this storefront has launched some new updates that’ll improve your seller experience.   What is the Amazon Fashion Store?   […]

How to Use Amazon Retail Analytics to Drive Sales

123A What Is Amazon Retail Analytics Premium

The retail giant jumped into the analytics game with Amazon Retail Analytics (ARA). This tool could revolutionize eCommerce for Amazon vendors. ARA offers comprehensive seller data which showcases both sales volume and the driving force behind those sales. The services can also help to streamline procurement, revenue, and inventory operations.  But that is only a […]

How to Build your Brand Reputation Outside Amazon

110C How to build your brand outside Amazon

There are two simple reasons why you should learn how to build your brand reputation: visibility and sales. Amazon is a great place to set up shop. Here, sellers can strive to become as visible and successful as possible. Besides, the marketplace offers many tools that can help you showcase your brand. It’s also a […]

How to Use the Amazon Influencer Program

108A How can Sellers Leverage the Amazon Influencer Program

Amazon’s way ahead of the marketing game, which is why they launched the Amazon Influencer Program a few years ago. The Amazon Influencer Program is a cost-efficient marketing solution for sellers. It allows them to delight their regular customers, but also to reach new audiences on and off Amazon. This makes the program a more […]

What to Expect from Amazon Prime Day 2022

Amazon Prime Day 2022

In June 2022, the retail giant announced that Amazon Prime Day 2022 was scheduled to run from July 12th to 13th. The big event had been shifted to October in 2020, and June in 2021 due to the COVID-19 pandemic. Now, Prime Day goes back to its original month this year. Historically, each Prime Day […]

The Best-Selling Pet Products on Amazon

61D The Best Selling Pet Products on Amazon Tips for Sellers

Pets are taking over our lives – in a good way, of course. Which is why owners are constantly looking for the best selling pet products on Amazon to pamper their fur babies. According to a recent report by Jungle Scout, 18% of Americans adopted a pet during the COVID-19 pandemic. Plus, 18% of consumers […]

Quick Guide on How to Use Amazon Seller App

50C Quick Guide on How to Use the Amazon Seller App

Over the years, Amazon has released many free tools for enrolled sellers. The Amazon Seller App is one of the most popular examples. This is Amazon’s free mobile app, powered for Android and iOS devices. But it’s not just an on-the-go, monitoring dashboard. The Amazon Seller app features many tools that will help you manage […]

How does Amazon Sales Tax Collection Work for Sellers?

47E How Does Amazon Sales Tax Collection Work for Sellers

At AMZ Advisers, we do not offer tax compliance advice, but our partners at EcomBalance do! Click here to get 1 FREE month of bookkeeping! _______________ Amazon began collecting sales tax from Washington sellers in 2018. From then on, Amazon sales tax collection spread across the US in a heartbeat. This is a consequence of […]

How to Create an Amazon Seller Account

43G How to Set Up Your Amazon Seller Account.32G Heres Why You Need an ASIN Defense Strategy on Amazon ASAP

Your Amazon seller account will allow you to list and sell products in the marketplace. It’s also the hub where you can adjust pricing, manage stock, set up promotions, and more.  Setting up an Amazon account might seem complicated, especially for new sellers. But the process is fairly easy to complete.   Below, we’ve prepared a […]

ASIN Defense Strategy | Here’s Why You Need It

32G Heres Why You Need an ASIN Defense Strategy on Amazon ASAP

Most brands neglect setting up an ASIN Defense Strategy on Amazon. This is a crucial mistake, which can really harm your conversion rate. Let’s say you are searching for your sponsored items on Amazon. Do you notice competing ads ranking higher in the search results? If that’s the case, it may mean that competitors are […]

Seller Central News: What Happened in December 2021?

Seller Central News

December 2021 was filled with important news on Seller Central. The marketplace rolled out new tools to help Amazon sellers boost their sales in 2022. Some of the most prominent topics are: VAT Services Fee update Reduction to IPI Threshold New Seller Central Partner Network Brand Referral Bonus A+ Brand Story Upgrades to Amazon Handmade […]

Product Listing Variations on Amazon | Tips for Sellers

product listing variations

The main goal of product listing variations on Amazon is to provide shoppers with a variety of buying selections in one listing. Let’s keep in mind that online consumers want choices. They don’t want only a product, but their choice of a product. While some may want a medium-sized red shirt, others will prefer the […]

Holiday Supply Chain Crisis: How Will Amazon Help Sellers Prepare?

holiday supply chain crisis

The supply chain is the unseen pathway that delivers items from manufacturers to sellers, and then to customers. And when interrupted, a crisis of essential goods could begin worldwide.  In 2020, the COVID-19 outbreak prompted shutdowns of many industries around the globe. And while in lockdown, customer demand shifted to online shopping, which clearly benefited […]

Inside Amazon Product Opportunity Explorer: Quick Overview

opportunity explorer

In this post, we’ll cover Amazon’s latest innovation: Opportunity Explorer. This is a new venue for sellers to scout and pounce on unmet market demands. Back in 2021, the Amazon product opportunity explorer was still in its beta phase. Now, this feature is fully available for professional sellers in Europe and the US. This is […]

Amazon FBA Mistakes: How to Get Your Money Back as a Seller

FBA mistakes

When it comes to storage and shipping of items, Fulfilment by Amazon (FBA) is the ideal option for many sellers. You might wonder why… Of course, as a seller, it’s better to focus on growing your business instead of worrying about storage and shipment when you use the online giant’s logistic software. Many people who […]

Jungle Scout vs AMZScout – Product Comparison

JungleScout and AMZScout

It’s not easy to build an Amazon business from scratch without the right tools. And with so many Amazon product research software tools out there, it is hard for sellers to know which one will work best for their business. Therefore, we’ve decided to take a look inside two of the best Amazon seller suites […]

How Does the Amazon Seller Flex Program Work in India?

amazon seller flex india

Amazon Seller Flex, also known as “Multi-Seller Flex” was launched in India as an alternative to FBA to help sellers who live in small towns to make their products available for Prime.  This of course grants them better control over their fulfillment process. In this article, we’ll show you how Seller Flex works so you […]

Sourcing from Thailand – Time to Seriously Consider It

sourcing from Thailand for Amazon

The United States and Thailand have had a long historical relationship which includes mutually beneficial trade agreements. This is the reason why we’ve decided to show you why you should be considering sourcing from Thailand. Scroll down to learn more! Historical Trade Relations Between United States and Thailand As we mentioned above, the United States […]

Improve Your Product Visibility Using Amazon Backend Keywords

Amazon Backend Keywords

  Amazon sellers can boost their search rankings with two types of keywords. These are frontend and backend keywords. Frontend keywords appear in a product’s title and description. Their goal is to create more engaging content, improve traffic and sales. But frontend keywords are not enough to improve product visibility. This is where Amazon backend […]