ASIN Defense Strategy | Here’s Why You Need It
Most brands neglect setting up an ASIN Defense Strategy on Amazon. This is a crucial mistake, which can really harm your conversion rate. Let’s say you are searching for your sponsored items on Amazon. Do you notice competing ads ranking higher in the search results? If that’s the case, it may mean that competitors are […]
Leverage the New Amazon Sponsored Brands Video Feature
Between chunks of texts, images and videos, the latter probably will grab a buyer’s attention faster. If you’re a brand-registered seller on Amazon, you can now take advantage of the Sponsored Brands Video feature. Amazon sponsored brand video ads can help you target customers and boost sales. In this article, we’ll tell you everything you […]
The Amazon Sponsored Display Ads Quick Guide
Brand-registered sellers can take advantage of the different advertising tools Amazon has to offer. Today, we’ll talk about Sponsored Display Ads. This new PPC ad format aims to help you reach customers not only on Amazon, but off-Amazon too! Sponsored Display Ads are different to the other types of ads available on your Seller Central. […]
Sponsored Products vs Sponsored Brands: Which one do you need?
If you’re selling on Amazon, you need the right strategy to increase your revenue through the use of ads. Investing in ads will give you the edge and will make you stand out especially if your product is ranking and selling well on Amazon. This is why you need to know the difference between Sponsored […]
How to Properly Scale Your Amazon Advertising
The world was wowed and Google and Facebook took pause when Amazon announced early in 2018 that you could scale your advertising outside marketplace doors. Amazon’s extended ad network is still working its way up to meet the competition, but is already gaining a share of the PPC pie. Now is the time to scale […]
How Amazon Portfolio Can Help You Manage Your Amazon Advertising
In mid-December 2018, Amazon Advertising announced Amazon Portfolio as the new organizational tool for Sponsored Ads campaigns. Amazon Portfolio was created to help sellers and advertisers make workflows easier to manage and at the same time, give them more insights and more control over their campaigns. With this new tool, sellers can improve campaign performance […]