Quick Guide to Selling on Amazon Handmade
For local makers, marketing their crafts online can be a real hassle. Especially, because there are not many options when it comes to sales channels to showcase their unique products. Luckily, with Amazon Handmade, creative entrepreneurs can continue doing what they love while making their products available to millions of Amazon customers. In this guide, […]
The Amazon Sponsored Display Ads Quick Guide
Brand-registered sellers can take advantage of the different advertising tools Amazon has to offer. Today, we’ll talk about Sponsored Display Ads. This new PPC ad format aims to help you reach customers not only on Amazon, but off-Amazon too! Sponsored Display Ads are different to the other types of ads available on your Seller Central. […]
How Can Walmart Connect Help Advertisers?
In late January 2021, Walmart announced the launch of Walmart Connect. This is an extended and revamped version of their former media section: “Walmart Media Group.” The main purpose of this new version is to enable brands, selling at Walmart, to scale the connections with their customers more effectively. In this article, we will show […]
Sponsored Products vs Sponsored Brands: Which one do you need?
If you’re selling on Amazon, you need the right strategy to increase your revenue through the use of ads. Investing in ads will give you the edge and will make you stand out especially if your product is ranking and selling well on Amazon. This is why you need to know the difference between Sponsored […]
How to Deal with Running Out of Inventory on Amazon
Running out of inventory on Amazon means losing sales, losing Amazon search ranking and losing against the competition. To prevent this, you need a strategy to ensure that you never run out of stock regardless of the circumstances. Running Out of Inventory on Amazon Amazon doesn’t want any seller to run out of inventory because […]
How to Properly Scale Your Amazon Advertising
The world was wowed and Google and Facebook took pause when Amazon announced early in 2018 that you could scale your advertising outside marketplace doors. Amazon’s extended ad network is still working its way up to meet the competition, but is already gaining a share of the PPC pie. Now is the time to scale […]
How Amazon Portfolio Can Help You Manage Your Amazon Advertising
In mid-December 2018, Amazon Advertising announced Amazon Portfolio as the new organizational tool for Sponsored Ads campaigns. Amazon Portfolio was created to help sellers and advertisers make workflows easier to manage and at the same time, give them more insights and more control over their campaigns. With this new tool, sellers can improve campaign performance […]
What are Amazon’s New Sponsored Products Bid Optimization Features?
Sponsored Products bid optimization is a new feature of Amazon advertising that allows dynamic adjustments powered by artificial intelligence. Cautiously yet in the standard bold Amazon fashion, this new feature was rolled out earlier this month to all campaigns. What’s New The goal of Sponsored Products bid optimization is to give sellers more options through […]