How Are Young Brands on Amazon Coping During COVID-19?
Over the past weeks, some retail brands have been experiencing huge spikes in sales because of the surge in demand for online shopping. Well-positioned brands may still remain relevant among loyal shoppers. But, how are young brands on Amazon coping during the COVID-19 pandemic? The Drawback of Traditional Amazon Ad Strategies It is common practice […]
COVID-19: Amazon Seller Central Updates
In order to keep sellers informed on the latest news surrounding the COVID-19 pandemic, Amazon has committed to publishing timely content on all its channels, especially on Seller Central, to ensure they know how to proceed during these unfavorable times. In our recent post, we talked about Amazon’s response to the coronavirus outbreak; the company […]
How to Measure Your Brand’s Market Share on Amazon
Measuring your market share on Amazon isn’t as simple as looking at your sales growth versus total market growth. If you know a product’s sales ranking, you can use a simple formula to estimate your sales, but you can’t calculate your market share on Amazon as simply as that. Ecommerce numbers are often based on […]