It is no doubt that in the world of modern eCommerce, the majority of shoppers turn to Amazon when making their decision on what to buy. With this in mind, sellers on Amazon have a variety of factors that they need to be on top of to ensure that their products are reaching these potential buyers in the best way possible. Because of this, we have developed a multi-faceted approach of account management that targets: Amazon search engine optimization; content optimization; inventory management, and; promotional and advertising strategy. We have also developed our own proprietary software which will allow your account manager to walk you through all of these optimizations in real time, making sure nothing is left to doubt. Your account manager will also maintain a constant line of communication with you, ensuring that you are informed about all new changes across Amazon and across our platform as well.</p
Our full-service approach is designed to produce the best outcome for your Amazon Seller Central or Amazon Vendor Central accounts. This approach has been developed over half a decade of managing the accounts of hundreds of our clients, and has been refined from constant and continuous testing and improvement. We continue to improve our processes, and stay on top of new features that Amazon rolls out to see how it can benefit our clients accounts. Our willingness to experiment with new Amazon features has led to massive breakthroughs for our clients including some that have experienced over 250% growth in as little as 2 months. The AMZ Advisers team has the capabilities to provide any service that our clients need and has developed the techniques you need to see an immediate increase in your performance.
Amazon Search Engine Optimization
The most vital understanding that any Amazon Seller can have of the Amazon platform is how the Amazon A9 algorithm works. Unfortunately, the majority of business and brand owners do not have the time or ability to study the algorithm in depth. That is where AMZ Advisers comes in. We have over 10,000 hours of optimizing listings on the Amazon platform, and constantly stay on top of new algorithm changes that could have negative effects on your products. We have thoroughly analyzed and tested the A9 algorithm to determine the most effective ways to product written content.
Our full-time content writers are fully versed in keyword research and utilize techniques we have designed to maximize our keyword efforts. We research thousands of keywords possibilities for every single listing, and we provide that exact information to each and every client with our specific recommendations of what we should focus on. We then utilize these keywords to create incredibly powerful sales copy that also maximizes keyword placement, keyword indexing and keyword density. Search engine optimization is not on its own does not guarantee success or failure, however it is the initial step that sets you on the road to achieve incredible success on Amazon.
Content Optimization
An optimized listing on Amazon is more than just creating content for the A9 Amazon algorithm. A truly optimized listing utilizes visual imagery that captures Amazon shoppers’ attention – because at the end of the day it matters how many people by your product. That is why we focus so much of our efforts on creating visual attractive product images, storefronts and Enhanced Brand Content/A+ Detail Pages that help inform and guide the customer on their product shopping experience.
We utilize imagery that clearly highlights the features of the products and details all the benefits that the shopper gets from using the product. Our consultative approach with our clients helps us to identify the best-selling points of every product, and we take that information and turn it into stunning visual content. Our goal is to produce images, graphics and videos that our clients and, more importantly, Amazon shoppers love. AMZ Advisers’ full-time staff of graphic designers and video editors are always ready to help our clients succeed when it comes to any media.
Inventory Management
Amazon has created an incredibly powerful fulfillment platform for eCommerce sellers with Fulfillment by Amazon (FBA). FBA makes it easy to get your products to your customers quickly and pain-free. However, FBA may not make sense for every Amazon Seller Central user. Referral fees and FBA fees can really cut into profit margins for lower priced items. So how do you determine what your best fulfillment options are? AMZ Advisers has helped hundreds of Amazon sellers select the most cost-effective fulfillment options to help them maximize their sales on the Amazon platform. Choosing between FBA, fulfilled by merchant and seller fulfilled prime can be hard, and the options get even more difficult when you grow internationally. We can help make your fulfillment and inventory strategies painless and guide you along every step of the way.
Our proprietary software helps Amazon Seller Central users constantly stay alert of inventory levels within the Amazon fulfillment network. The number one key to constant and consistent grow is managing your inventory levels properly – because if you are not in stock you cannot sell. We also help our clients minimize unnecessary fees and optimize their inventory health levels. Our account managers can also help Amazon Vendor Central users to understand the complicated inventory forecasts so our Amazon vendor clients can properly plan their buying or manufacturing quantities.
Promotional and Advertising Strategy
Our data-driven approach is constantly monitoring your account for new opportunities to promote or advertise your product. We believe that Amazon presents incredible chances for sellers to grow their accounts. However, many fail to recognize the opportunities presented to them and miss out or languish for months at a time seeing no improvement in their Amazon sales. We help our clients harness the opportunities by continually creating new promotion and advertising strategies that take advantage of what the data is showing us.
Every account manager at AMZ Advisers is always on the look out for the best promotional and advertising opportunities for everyone of your products. We train them how to use our proprietary software to recognize these opportunities so that they can communicate clearly what needs to be done. After consultation with our clients on the opportunities, we implement everything on their behalf allowing them to sit back and watch their revenue numbers increase.
Contact us today if you are interested in learning more about our full-service account management services.
