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您当前的广告惯例是否符合您的业务目标？
The reality is that too many have disjointed advertising practices that prevent them from getting to where they want to be.现实情况是，太多的广告策略使他们无法到达自己想要的地方。 Creating a true programmatic strategy, or implementing new aspects into your existing strategy may be the key to achieving the sales results you want.创建真正的程序化策略或在现有策略中实施新的方面可能是获得所需销售结果的关键。
我们的AMZ Advisers团队已在亚马逊平台上和平台外管理广告活动超过5年，并管理了超过20万美元的广告总支出。 我们了解每种广告工具如何适合您当前的销售渠道，以及如何进行更改以改善最终结果–提高品牌知名度和销售量。
亚马逊广告
- Navigating the challenges of paid advertising on Amazon is something that every Amazon Seller and Vendor faces at some point.在亚马逊上应对付费广告的挑战是每个亚马逊卖家和卖家在某些时候都面临的问题。 Utilizing advertising on Amazon can help your brand stand out from your competition, drive additional sales, and even help your products rank better on search engine results pages.在Amazon上利用广告可以帮助您的品牌在竞争中脱颖而出，增加销售额，甚至帮助您的产品在搜索引擎结果页上排名更高。
- AMZ Advisers理解品牌在亚马逊付费广告方面面临的挑战，这就是为什么我们帮助每个客户制定营销策略以实现其每个目标，提供最大的投资回报并提高产品对亚马逊客户的知名度的原因。
- Much of the confusion that Amazon Seller and Vendors have simply come from the variety of advertising platforms and tools that Amazon has created.亚马逊卖方和卖方所造成的大部分困惑仅仅是来自亚马逊创造的各种广告平台和工具。 Even beyond that, knowing whether sponsored product ads or product display page ads or headline search ads are the right use of your advertising budget adds more complexity to the equation.甚至除此之外，知道赞助产品广告还是产品展示页广告还是标题搜索广告是否正确使用了您的广告预算会增加方程式的复杂性。 We've had experience with every type of advertising that Amazon has available.我们对亚马逊提供的每种广告类型都有经验。 That is why we create custom advertising strategies that clearly meet our clients' objectives and can be easily followed through to execution.这就是为什么我们创建定制广告策略以明确满足客户目标并且可以很容易地遵循其执行过程的原因。
定价
SEM广告
- SEM或搜索引擎营销是所有企业都应利用的基本广告类型。 Platforms like Google Ads or Bing Ads present opportunities for brands to put their goods in front of consumers making searches related to your products.诸如Google Ads或Bing Ads之类的平台为品牌提供了将商品展示给与您的产品相关的消费者的机会。
- The use of text ads in search results is also a vital way for brands to build traffic either to their websites or eCommerce platforms.在搜索结果中使用文字广告也是品牌建立网站或电子商务平台流量的重要途径。 We help brands harness the power of search advertising by finding customers in the awareness and consideration phase of their shopping journey.我们通过在购物之旅的意识和考虑阶段寻找客户，帮助品牌利用搜索广告的力量。
- We can help you implement SEM traffic to your Amazon listings, eCommerce website, or any other platform you are looking to grow on.我们可以帮助您将SEM流量实施到您的Amazon列表，电子商务网站或您希望发展的任何其他平台。 Let us explain to you how SEM could fit within your current eCommerce sales funnel.让我们向您解释SEM如何适合您当前的电子商务销售渠道。
定价
DSP广告
- DSP或需求方平台通常是大型企业使用的广告平台，可通过网页一侧的可视广告来吸引客户。 Utilizing DSP in your advertising can allow you to run product display ads or videos to help increase your brands' awareness off of the Amazon platform.在广告中使用DSP可以使您运行产品展示广告或视频，以帮助提高品牌对亚马逊平台的了解。
- DSP advertising should be utilized to maximize your brand awareness and fill the top of the sales funnel, and using this type of advertising for Amazon can lead to massive growth results further down the sales funnel.应该利用DSP广告来最大程度地提高您的品牌知名度并填补销售漏斗的顶端，并且在亚马逊使用这种广告可以导致更大的增长结果，进一步影响销售漏斗。 We at AMZ Advisers have extensive experience in helping vendors as large as Fortune 50 companies manage effective and successful advertising campaigns on a variety of DSP platforms - without having high ad spend minimums.我们的AMZ Advisers拥有丰富的经验，可以帮助财富XNUMX强公司之类的供应商在各种DSP平台上管理有效且成功的广告活动，而不会降低广告支出的下限。
- DSP可用于将潜在客户带到独特的店面，以充当其许多产品的登陆页面，或直接进入特定产品本身。 Creating attractive and engaging landing pages and product listing content allows new to brand shoppers to learn more about your company, brand, and products.创建吸引人的引人入胜的着陆页和产品列表内容，可使品牌购物者新手了解有关您的公司，品牌和产品的更多信息。 It also allows you to create a base of customers that can then be retargeted in the future using Amazon's on-platform advertising tools.它还允许您创建一个客户基础，然后可以在将来使用Amazon的平台上广告工具将其重新定位。
定价
全面的广告管理
- Tying all your advertising and creating a truly programmatic strategy for the Amazon platform is challenging.捆绑所有广告并为Amazon平台创建真正的程序化策略是一项挑战。 That is why we manage every aspect of your advertising both on and off the platform.因此，我们在平台内外都管理您广告的各个方面。 Our team of advertising experts can help you tie SEM, DSP and Amazon advertising together into a coherent Amazon strategy that can help you achieve your goals.我们的广告专家团队可以帮助您将SEM，DSP和Amazon广告整合到一个一致的Amazon策略中，以帮助您实现目标。
- We hold custom consultations with each client to understand their goals - and then set to work creating an advertising system that gets them there.我们会与每个客户进行定制咨询，以了解他们的目标-然后着手创建一个广告系统以使他们实现目标。 We manage the full sales funnel with our advertising strategies focused on brand awareness, consideration, conversion, and most importantly - loyalty.我们通过着重于品牌知名度，考虑，转换和最重要的-忠诚度的广告策略来管理整个销售渠道。
- Partnering our advertising capabilities with your Amazon channel can lead to massive growth opportunities for your brand.将我们的广告功能与您的亚马逊渠道合作可以为您的品牌带来巨大的增长机会。 Let us help you get more out of your advertising by bringing you the results that you want to see.让我们为您带来想要看到的结果，从而帮助您从广告中获得更多收益。
