Today, innovation reigns supreme, and Amazon Posts proves it. This feature is a hybrid between a social media feed and a product discovery tool. It’s designed to allow vendors and sellers to create visually appealing and engaging content on Amazon.
Like many other social media tools, Amazon Posts lets you share curated images, product details, and even videos with potential customers. Brands can display such posts within the marketplace, providing shoppers with an immersive browsing experience.
How to Create Amazon Posts
Amazon Posts is currently available in the US for Amazon Vendors. However, sellers enrolled in Amazon Brand Registry can also access the tool.
Brand Registry offers sellers tools to promote and protect their brands on Amazon. It offers unique reports on IP, copyright and trademark infringements. But the program also offers unique tools for registered sellers, like Amazon Posts.
Once enrolled, you can find the Posts creator within your Amazon Dashboard. Here’s how to gain access:
- Sign in to Amazon Seller Central or Vendor Central account
- Open the “Advertising” tab and click on “Posts”
- Create a new post by doing the following:
- Upload a high-quality image
- Include all the relevant details to the posts
- Select the product that you wish to promote.
- Submit your post for review.
Once Amazon approves your post, it will go live.
Where Do Amazon Posts Show Up?
Amazon Posts can go live in four different categories:
- A Brand-Owned Detail Page
- Related Posts Feed
- Related Brand Detail Page
- Product Category Feed
You can use category tags to select where to publish your posts. This way, you can target each post so that customers can easily find your content on Amazon.
Amazon Posts Strategy
Now, let’s explore some tips to create compelling and eye-catching posts that attract potential buyers:
Visual Appeal
Use high-quality images that showcase your products in the best possible light. Clear and attractive visuals will grab shoppers’ attention and entice them to explore further.
Storytelling
Complement your images with concise and engaging captions. Highlight the unique features and benefits of your products, or share interesting stories related to them. Make sure to keep the tone conversational and relatable.
Brand Consistency
Maintain a consistent visual style that aligns with your brand identity. This helps create brand recognition and fosters trust among customers.
Product Tagging
Remember to tag specific products in your posts. This will make it easier for customers to discover your offers. Also, make sure that you tag the relevant products and provide accurate information about availability and pricing.
Explore Video Content
While still visuals are the primary focus, you can also experiment with short videos to display your products in action.
The Benefits of Amazon Posts
This feature is relatively new to Amazon. In fact, it’s still somewhat in its beta phase. However, Sellers are not yet fully aware of its potential.
Here are some of the main advantages you’ll get:
Enhanced Discoverability
Get a privileged spot right in the feeds of potential customers who are actively searching for products. This elevated visibility boosts brand exposure and helps customers discover your offers with ease, leading to better sale opportunities.
Engaging Customer Interactions
By sharing valuable, curated and compelling content, you can directly engage with your target audience.
Amplified Cross-Promotion
Shorten the gap between customers and your product catalog. With Posts, customers can discover complementary products that enhance their overall shopping experience.
This can be the gateway to an intelligent cross-promotion strategy, which can drive sales and boost your average order value.
Final Thoughts
Amazon Posts is one of the many keys sellers can use to unlock their success. It’s a great asset to enhance your online presence and increase your sales performance. Not only that, but you’ll also stand out from the crowd and capture the attention of eager customers.
Remember, focus on high-quality visuals, compelling storytelling, and consistent branding to make your posts stand out. This way, you´ll gain a competitive edge in the marketplace.
So, don’t miss out on this powerful tool — embrace the world of Amazon Posts and watch your sales soar to new heights.
Author
Antonella Fleitas is a freelance content writer from Argentina. Antonella worked with many projects to create fact-based, evergreen content about science, language learning, and culture. Her main goal is to build a strong content foundation for her clients, based on meaningful stories that people can learn from.
