About Amazon Image Requirements
Sellers should pay special attention to the Amazon image requirements when optimizing their product listings. Customer experience is crucial for Amazon. That’s why sellers should
May 31, 2023
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TACoS: Amazon Advertising Explained Simply
Calculating TACoS (and ACoS) If you want to figure out your Total Advertising Cost of Sale, you need two important values: Total ad spend
May 26, 2023
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Understanding ACoS on Amazon Advertising
So what is ACoS on Amazon, and why is it important to sellers? In 2022, Amazon had 2.2 billion visits on desktop and mobile combined.
May 24, 2023
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How to Make Great Amazon Video Ads
Amazon Video Ads grasp more attention from users. In fact, they have a click-through rate (CTR) 7.5 times higher than display ads. Thus, video ads
May 19, 2023
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What is Amazon Live? A Guide for Sellers
What is Amazon Live? And more importantly, is it worth investing in it? Statistics say yes. Amazon is the most powerful e-commerce platform in the
May 12, 2023
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Can the Amazon Vine Program Benefit Your Brand?
So, why should sellers trust in the Amazon Vine Program? Easy, customer reviews are one of the key foundations of Amazon. Thus, it stands to
February 27, 2023
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How Can Sellers Leverage the Amazon Influencer Program in 2023
Amazon’s way ahead of the marketing game, which is why they launched the Amazon Influencer Program a few years ago. The Amazon Influencer Program is
January 20, 2023
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What Is OTT Advertising? A Guide for Amazon Sellers
You’ve probably heard about it, but what is OTT, exactly? OTT is short for “over-the-top” video content. It is streaming content offered to users on
January 17, 2023
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Got Excess Inventory? Manage it with Amazon Outlet
Currently, Amazon Outlet is free. However, standard fulfillment fees and referral fees do apply to sellers using the program. Related content: Taking Advantage of
January 10, 2023
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Amazon Seller Wallet: The Best Solution for Sellers
Amazon offers many tools to help sellers manage their finances. There’s Amazon Lending and Amazon Currency Converter. And from July 2022, there’s also Amazon Seller
November 7, 2022
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Drive Repeat Customers with Tailored Marketing
Amazon is changing the face of tailored marketing and brand loyalty. Only last year, Amazon launched a unique customer engagement tool. It allows professional sellers
October 20, 2022
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The Magic Behind Amazon Automation
A successful Amazon business must deal with many processes. But some of these tasks are quite repetitive and time-consuming for sellers. Here’s where Amazon automation
October 11, 2022
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What is KDP (Kindle Direct Publishing)?
You may have heard about Amazon Kindle Direct Publishing or KDP. But what is KDP exactly? Simple: it’s a full-fledged publishing platform. Kindle Direct Publishing
October 3, 2022
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Take Advantage of the New Payment Service Provider Program by Amazon
Amazon is known for its state-of-the art technology and logistics. But one of the things the retail giant is praised for is its efforts to
August 22, 2021
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Amazon Moments: Reward Your Customers with Great Items
Amazon Moments is a way to get your customers more engaged with your brand by offering digital and physical rewards. All your buyers have to
July 12, 2021
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Increase the Value of Your Dropshipping Business in 4 Steps
Ever wondered how much this dropshipping business you’ve built from the ground up is worth? Where would you get that valuation figure from? A common
November 3, 2020
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Amazon Luxury Stores | What Fashion Brands Need to Know
The announcement of the opening of Amazon Luxury Stores came on September 15th. This is Amazon’s new push deeper into the luxury market. It is
October 27, 2020
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The New Amazon Counterfeit Crimes Unit
The new Amazon Counterfeit Crimes Unit launched on June 24, 2020. This unit is dedicated to looking into counterfeiting on the Amazon marketplace and bringing
October 15, 2020
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Protect your Account with Amazon Suspension Insurance
Do you have Amazon suspension insurance to protect your Amazon business? If you are an e-commerce merchant on Amazon, you know the importance of being
October 6, 2020
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3 Ways to Use Amazon Movers & Shakers
Amazon has two pages that can be especially useful for trendspotting if used correctly: the Amazon Movers & Shakers page and the Amazon Best Seller
June 24, 2020
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Amazon Terminology Cheat Sheet for New FBA Sellers
Amazon terminology can be difficult to learn for new sellers and can still be troublesome for veteran sellers to remember. But since we all need
February 18, 2020
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