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Are you struggling to gain conversions with Amazon advertising? The reason may be what you’re targeting–specifically, what you’re not targeting. When advertising on Amazon, the
Keyword targeting is essential if you’re an Amazon seller. Many online behaviors haven’t changed in years. 93% of online sessions still begin with a keyword
Slow page loading is something no website owner ever wants to deal with. You can have the most awesome-looking website or the best products in
Amazon is one of the most trusted sources for sellers and customers. That’s why 44% of all product searches start on Amazon. However, sellers still
Amazon is undergoing a remarkable transformation, breaking down geographical barriers to create a diverse, expansive and international platform. For sellers and vendors with eyes set
As an e-commerce seller, it’s no surprise that Amazon is the place to be. In 2022, Amazon generated 514 billion USD in sales, making them
Creating an Amazon storefront is one of the best methods to make the shopping process easier for customers. After all, Amazon has 310 million customers
It’s essential that sellers understand the Amazon ranking algorithm. This goes for both organic and paid ads. After all, 70% of Amazon consumers never click
The Amazon algorithm holds the key to success for brands selling in the marketplace. Digital algorithms shape our online experiences, and we don’t even notice
It may sound counterintuitive. but you shouldn’t forget about negative keywords when optimizing your ads and listings for keywords that rank on Amazon. As the
You may wonder: what is a good SEO score for online sellers? 68% of online experiences begin with a search engine, and the same goes
Do you invest in your organic growth strategy? You should, given that such tactics can provide you with a significant visibility boost on Amazon. There
Do you apply Amazon keyword optimization to your product listings? Do your products feature the top searched keywords? Are you using relevant terms that your
Back in late 2021, Amazon Ads was third in the US digital advertising race. The retail giant held 14.6% of the market share. Jump forward
Many companies that want to rank in the first page results of Google struggle to decide between two of the most discussed search strategies: SEO
Most brands neglect setting up an ASIN Defense Strategy on Amazon. This is a crucial mistake, which can really harm your conversion rate. Let’s say
Amazon sellers can boost their search rankings with two types of keywords. These are frontend and backend keywords. Frontend keywords appear in a product’s
Brand-registered sellers can take advantage of the different advertising tools Amazon has to offer. Today, we’ll talk about Sponsored Display Ads. This new PPC ad
If you type ‘Gatorade’ into Amazon’s search bar, what do you expect to see? Gatorade, right? I did a little test to see if that
Driving traffic to your listing among a sea of competitors can be possible through Amazon SEO (Search Engine Optimization). Although this achievement is influenced by
