Let’s talk about product listing management and optimization. This is vital to ensure you perform well on Amazon. However, it takes a bit of knowledge and manual labor, which can be a time-consuming practice.
Lucky for us, there are several Amazon listing tools that can make this a simpler task. Such aids can make it easier to track product listing performance in real-time.
Here, we’ll go over the best listing management tools and strategies to boost your sales on Amazon.
What is Listing Management on Amazon?
As of 2021, more than 350 million items are offered on Amazon, according to Statista. So, how on earth can sellers ensure customers will find their listings, amidst such a sea of products?!
That’s the goal of listing management!
Product listings are information microsites for customers.
Here, they can find descriptions, images and videos, which tell them everything they need to know about a product.
Listing management is the process of improving product listings to boost visibility. But it’s also a funnel to create meaningful experiences for customers. This is the tipping point between views and conversions. It can also be key to converting users into repeat customers.
But what does it take to optimize product listings? It all begins with the Amazon A9 algorithm.
Amazon’s A9 Algorithm in a Nutshell
A9 encompasses the rules that govern Amazon’s search ranks. It is an AI that analyzes the data in the marketplace to deliver the best results to customers.
The Amazon A9 algorithm rates two crucial tenets in product listings:
The A9 algorithm rates submitted keywords for customer relevance. If a search term is irrelevant, it won’t boost your search ranks.
Keywords are simply terms that users type in to navigate on the internet. In the case of Amazon, these are the terms that customers use to find product listings.
The Amazon A9 Algorithm rates frontend and backend keywords. Here’s the difference between the two:
- Frontend Keywords appear in the product listing itself. You can use it to write the title, bullets and description.
- Backend keywords are ‘hidden’ terms within a listing. Customers can’t see them, but they may still use them to search for products.
It’s important to make the most of both types of keywords. This will only improve your search rank on Amazon.
But don’t just use as many keywords as you can. It pays more to be selective. Remember, relevance is key. So for example, the word “vegan” might be an attractive keyword to use, but if your product is not vegan, the AI would mark it as irrelevant. It will not boost your listings to users.
Related content: How to Write Winning Amazon Product Listings
If users are finding your listings, but are not making a purchase, it affects your Conversion Rate. The Algorithm prioritizes listings with a high conversion rate. This means, you want users who visit your listing to be buying the product as well.
So how do you ensure that happens? You need to appeal to your users. This is where the presentation of your listing comes in.
Use your high-ranking keywords to create engaging product listings. Here are some key tips to do so:
- Content. Use the title, bullets and description wisely. Don’t leave any blank spaces and ensure every word is clear.
- Specifics. Go into details about your product. This will boost engagement and customer satisfaction.
Detailed listing titles seem to do well on Amazon. Many times, users do not read too much past the main title, which is why putting as much information there as possible can be very helpful.
However, here’s the tricky part. You need to put your creativity cap on to weave a title that has all the relevant keywords, while making it look attractive and readable at the same time.
The Importance of Visuals in Listing Management
There’s no doubt that customers also care about great images. Visuals can go a long way to delight Amazon shoppers.
Therefore, it’s crucial to invest in eye-catching images to keep users engaged.
As a rule of thumb, include 5 to 8 images in your listings. Use them to highlight the features of your product in an eye-catching way. You can also include a video there to talk about your product in a dynamic manner.
If you’re a Brand Registered seller, you can also improve your listings using Amazon A+ Content.
The program offers unique enhancements for product descriptions. For example, you can create product carousels, include a link to your website, and much more.
Amazon A+ Content is an opportunity to create more engaging content. It’s more time consuming, but it may also be the key to drive conversions.
Related Content: Amazon A+ Content – Boost Conversions in 2022
The Best Amazon Listing Tools for Sellers
A great Amazon listing tool can help you track every product listing from a single server. It also lets you print shipping labels, review an item’s condition, and keep track of stock health.
Here is a list of the best Amazon bulk listing software in the market:
This is a complete eCommerce management tool. Linnworks allows sellers to upload bulk listings, and manage each independently. That includes updating descriptions, orders, shipping data, pricing, and more.
Linnworks also features multichannel listing management. So, you can keep your product listings optimized on several marketplaces beyond Amazon.
AccelerList goes above and beyond for eCommerce brands. Apart from listing management, the suite also includes an “item condition generator”, and a “competitive price visualizer.”
With these tools, sellers can review product listing performance before publishing. So, you can optimize an item’s visibility and improve conversion rates on the go.
EcomDash is an affordable, easy-to-use listing optimization tool. The software lets you submit SKUs in bulk. Plus, it uses a simple format to upload product listing images and data. It also features sync functions to keep all listing-related data up to date.
Listee is a simple, Amazon-focused listing management tool. According to its website, Listee focuses on listing uploads, item restock, and shipping labels.
It enables sellers to create unique SKUs, track and restock inventory, and print shipping labels.
Listee also detects duplicate listings from your catalog. That way, you don’t have to worry about uploading the same product twice.
Scanlister is another eCommerce Amazon-specific app for sellers. Merchants can list, set prices, and print labels for over 100 FBA products.
The app can also help design complete shipping plans and manage storage. You can also set the pricing for every product that you upload.
This app allows you to control product listings from your Amazon Store. All you need to do is link the store to Vendio. From here on, you will be able to do the following:
- Update listings
- Track the health of your stock
- Modify prices
- Manage fulfillment
As with other tools in our list, Vendio is a multichannel service. The software can upload and provide services to several marketplaces outside of Amazon.
As with other tools in our list, Nembol is a multichannel service. Plus, it is also a cloud-based solution.
Merchants can use Nembol’s mobile app to manage their listings from anywhere. All you would need is an Internet connection.
Plus, the suite supports multiple channels, languages, and currencies. This allows for more flexibility to do sales across the world.
Competition on Amazon is always going to get tougher. So, it’s difficult to drive sales without proper listing management.
As an Amazon seller, you need to create informative and persuasive product listings. This is the key to boost conversion rates.
So, take the tips here to keep your product catalog updated.
Share detailed descriptions and high-quality visuals to customers. Then, boost your rank with a bit of keyword optimization. And finally, track your progress in the Amazon listing automation tool of your choice.
In the end, your hard work is what will drive sales, and keep you ahead of the pack.
Esteban Muñoz is an SEO copywriter at AMZ Advisers, with several years’ experience in digital marketing and e-commerce. Esteban and the AMZ Advisers team have been able to achieve incredible growth on the Amazon platform for their clients by optimizing and managing their accounts and creating in-depth content marketing strategies.