Amazon Fashion Store: New Updates for Sellers

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The Amazon Fashion store has become an impressive storefront in recent years. Here, customers can browse both affordable basics, and also high-end designer pieces. 

In short, the Amazon Fashion store has it all. And now, this storefront has launched some new updates that’ll improve your seller experience.


What is the Amazon Fashion Store?


The Amazon Fashion store is an online destination for those who enjoy online apparel shopping. Here, users can find a wide array of offers, from trendy streetwear to elegant formal wear. 

This storefront is designed for ease of use and convenience. Customers can browse different high-quality apparel images, and find the best offer in just a few clicks. 

Best of all, the Amazon Fashion store features all the benefits you’d expect from shopping on Amazon: 

  • Fast and reliable shipping
  • Simple returns and refunds
  • Excellent customer service


Second-Hand Shopping


One of the standout features of the Amazon Fashion Stores is its Second-Hand section. Buyers can find high-quality clothing, shoes, and accessories from their favorite brands at a fraction of the price. 

Plus, buying second-hand is a great way to reduce the carbon footprint. This is perfect for those who love sustainable fashion and are looking for a bargain. 


Luxury Items


Amazon Fashion also has a special section for those that would rather buy first-hand from luxury stores.

Users can browse through the latest collections from some of the world’s most prestigious fashion houses. 

Luxury stores also feature exclusive access to limited-edition pieces and pre-orders. This way, fashion enthusiasts can stay ahead of the fashion curve.


Amazon Fashion Store: Updates and Best Features


Let’s review all the details you need to know about Amazon’s updates to the Fashion store and the regulations behind it. 


Prime Wardrobe


Amazon Prime Wardrobe allows users to try on fashion apparel without having to pay for the items upfront. This service is included in the annual or monthly Prime fee.

Customers can select up to 8 items from Amazon. Once they get the delivery, users have 7 days to decide which items to keep and which to return.

Sellers will only charge customers for the products that they choose to keep. Such a service makes online fashion shopping a hassle-free experience. Plus, it’s a cost-effective way to buy on Amazon. 

Fashion Retailer


This program offers fashion sellers access to a large customer base. It also features unique marketing tools, such as: 

Fashion Retailer also features analytics tools to help merchants tap into the shoppers’ behavior. With such intel, you can find new ways to benefit customers. Plus, you’ll increase both sales and revenue.


Amazon Style


This initiative unlocks a treasure trove of possibilities for sellers. Amazon Style allows sellers to showcase their products alongside top brands.

One of the main perks of Amazon Style is the exposure boost for small sellers and designers. It’s a chance to drive visibility and credibility by featuring unique offers alongside established brands.

Customers are more likely to purchase items they have tried on and are confident in their fit and style. That’s why Amazon Style lets users ‘try’ new outfits within a digital fitting room. Here, they can see how a product may look in a ‘realistic’ situation. 

Additionally, the use of technology enables real-time data collection and analysis. Therefore, sellers can gain unique insights into customer behavior and preferences.


Virtual Try-On


Similar to Amazon Styles, Virtual Try-On uses augmented reality tech to allow customers to see how clothes and accessories will look on them. This feature is available in the Amazon app. Here’s how it works for customers: 

  • Users select a product of interest.
  • They click on Virtual-Try On.
  • Superimpose the item onto the body with the camera. 
  • Check how a product looks from all angles. 

Virtual Try-On  also features sizing recommendations, based on a customer’s body measurements. This reduces the chances of customers ordering the wrong size, resulting in fewer returns.


The virtual try-on feature in Amazon fashion stores isn’t just a game-changer for online shoppers. It also provides numerous advantages for online sellers looking to boost their sales and reduce returns. 

Thanks to Virtual Try-on, customers can see how clothes and accessories will look before making a purchase. With such a tool, sellers can drive sales and reduce their return rates. Plus, they’ll also improve customer satisfaction, drive loyalty and visibility. 


Final Thoughts


The new Amazon Fashion store features can lead to an improved customer experience. Not only that, but sellers can also boost loyalty and attract repeat purchases. 

From exclusive marketing tools to personalized support from Amazon, you’ll have all the resources you need to build your fashion brand. This will translate into new customers and better sales, thanks to positive reviews and a low return rate. 

Whether you’re a seasoned seller or just starting, the Amazon Fashion store can be a great asset to building a successful business.



Antonella-FleitasAntonella Fleitas is a freelance content writer from Argentina. Antonella’s worked with many projects to create fact-based, evergreen content about science, language learning, and culture. Her main goal is to build a strong content foundation for her clients, based on meaningful stories that people can learn from.
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