Sellers should pay special attention to the Amazon image requirements when optimizing their product listings.
Customer experience is crucial for Amazon. That’s why sellers should provide unique, high-quality images to enrich the buyer’s journey.
Below, we list the Amazon Image requirements that all Amazon sellers must know. Plus, you’ll find some product image tips that’ll enhance your listings’ success.
Amazon Product Images
Users want to see what they are about to buy. But it’s also more than seeing what a product looks like. They want to see if an offer will provide value for them. With this in mind, it’s not hard to understand the importance of product images on Amazon.
Optimizing your visuals is not about uploading images and calling it a day. There are a lot of hidden (and not so hidden) ruling Amazon product images. It’s important that sellers follow those guidelines to drive their visibility.
Plus, understanding Amazon listing optimization practices will help you avoid practices that won’t provide any value to your brand.
Let’s see what are some of the key standards set when it comes to Amazon product image requirements.
Never upload blurry pictures. Low-quality pictures are associated with a lack of professionalism, meaning that those such photos can actually damage your branding.
Showing your product with the best visual resources makes a huge difference for customers. It allows them to see the product’s value, and helps them know what they are about to buy.
If you are taking your own product photos, make sure to:
- Use a blank or clean background
- Make the most out of the light to highlight the product
- Delete any unnecessary elements from the background
- Tidy up the space as much as you can
Quality goes hand in hand with framing. If you take a photo with the highest definition, but your product appears as a tiny detail in the back, customers won’t be able to appreciate it as they should.
Make sure that your product is at the forefront. Ideally, it should take up at least 85% of the image frame.
By ensuring that your product fills the frame, you create a captivating visual experience for customers. Remember, buyers want to see what they’re getting, up close and personal.
Let your product shine! Try to show off every detail of the product, and forget about leaving some details out of frame. Make a bold statement that leaves no doubt about your value.
Amazon Image Formatting
When it comes to image formats, Amazon accepts the following options: JPEG, TIFF, GIF, and PNG.
However, if you want to fit in seamlessly with the crowd, JPEG is the go-to choice. It’s widely supported and compatible with most devices, making it a safe bet for your product images.
JPEG files offer a good balance between image quality and file size. This will help you speed up loading times and preserve quality.
Amazon Image Dimensions
Amazon sets a minimum size requirement of 500 pixels on the longest side. But try not to settle for this.
More pixels translate to sharper details and vibrant colors. This will help you make a picture more visually appealing.
By providing high-resolution images, you’ll provide a unique showcasing experience for customers. Plus, you’ll make your products stand out from the competition.
Tips to Enhance your Amazon Product Images
We have already set the standards that you should follow to meet the basic Amazon image requirements. Now it is time to take it one step further.
Visual resources are essential to most online shopping experiences. This is why it’s crucial to understand that it is not enough to upload 1 or 3 pictures.
The goal is to showcase how a customer will benefit from making a purchase. How can you do that?
Display Your Product in Action
Invite engagement with visualization. Upload some captivating lifestyle shots that bring your product to life. Show your customers how your offer fits seamlessly into their lives.
The goal is to create an emotional connection and inspire customers to take action. So go ahead and tell a story that customers want to be a part of.
Focus on the Details
Don’t leave the users guessing. Give them a comprehensive view of your product from all angles. Showcasing multiple perspectives ensures that there are no surprises when it comes to what they’re getting.
Highlight the intricate details, unique features, and fine craftsmanship that sets your product apart. By providing a 360-degree view, you empower your customers to make informed decisions and build trust in your brand.
The more angles you show, the clearer the picture. And customers will feel more confident about adding your product to their cart.
Highlight your product’s features
Don’t let your product’s standout features go unnoticed. Grab the attention of potential customers by using callouts or overlays to highlight key important attributes and unique selling points.
Make sure these features are front and center in your product images. By drawing attention to what sets your product apart, you can set yourself apart from the competition.
Let your images do the talking and captivate your audience with the allure of your product’s key features.
Know your category-specific guidelines
When it comes to Amazon, different product categories have different image requirements. To avoid any bumps in the road, it’s crucial to familiarize yourself with the guidelines specific to your category.
So, take the time to understand the dos and don’ts of the Amazon image requirements that apply to your products.
By ensuring compliance with category-specific guidelines, you’ll avoid potential image-related issues. Plus, you’ll demonstrate professionalism and a commitment to providing a unique shopping experience for your customers.
If you are a new Amazon seller wanting to build a strong listing management strategy, these tips can get you off to a great start.
Your product images are always attracting and piquing the interest of potential buyers. With clever callouts and overlays, you can give your product the spotlight it deserves.
Think of it as a chance to tell your product’s unique story, showcasing its strengths in a way that resonates with customers.
It’s like creating a visual experience that leaves a lasting impression, drawing users in and leaving them wanting more.
Antonella Fleitas is a freelance content writer from Argentina. Antonella worked with many projects to create fact-based, evergreen content about science, language learning, and culture. Her main goal is to build a strong content foundation for her clients, based on meaningful stories that people can learn from.