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Video-based shopping is on the rise, and Instagram is set to become a top video-shopping app. They have strived to stay ahead of the competition, and one of their most popular features, Instagram Reels, has made it possible for many sellers to boost their sales through short, fun, and entertaining videos.

Showcasing your products through Instagram Reels is an engaging way to share content and drive more users into your online store.

Now, you may wonder if this is the the right tool for you. That’s why we’re here! In this post, we’ll talk about how you can use Instagram Reels to boost your Amazon business’ sales.

What Is Instagram Reels?

Insta reels

Image: About Instagram

This feature  was first launched in 2019 as a direct TikTok competitor. Instagram Reels allows users to create 15-30 second videos to share with followers.

Reels also feature a dedicated feed in the “Explore” tab. Here, any user can watch the most popular and trending videos on Instagram.

But it is not just about recording and sharing. Reels lets you add stickers, audio, text or AR effects to enhance video quality.

Each account can create personalized reels, and deliver unique experiences to its followers.

How to Create Instagram Reels

  1. Go into the Instagram Stories camera and click on “Reels”.
  2. Select your creation settings on the left side of the screen:
    1. Audio. Choose music from your device or from a search.
    2. Speed. Set the recording speed from x3 (max) to .3x (low).
    3. Effects. Apply the filters or special effects you want to feature.
    4. Timer. Select the length of your clip.
  3. Tap and hold “record” to create a reel.
    1. Tap “record” to end one clip, and tap again to start a new one.
    2. Select the “Align” button to line up multiple clips into one large reel.
  4. Include stickers, drawings or text to edit the reel.
  5. Click “Next” and doge to the Share page.
    1. Cover. Choose a thumbnail for your reel cover.
  6. Share the Reel in ‘Explore’, as an IG Story, or in your feed.
    1. Reels have a 24-hour lifespan.



Instagram Reels for Amazon Businesses

Instagram is one of the most popular social media apps around. And it’s still a growing platform, especially for online sellers.

The app is often praised as the best social media platform for eCommerce brands. Many sellers already use Instagram Shopping to generate sales.

Now, brands already use reels to advertise products. But Instagram is taking things further with Shopping in Reels.

With this new feature, sellers can tag items to reels. Users can tap on a “View Products” button. This way, viewers can learn about, save, or buy the tagged product.

Creators can also include a “Branded Content” tag. This lets users know that influencers are working to promote products.  It’s an honesty-first aid that benefits sellers.

Instagram Reels Promo Strategies

The better your content is, the more plays, likes, comments and shares you’ll get. Therefore, the more success you’ll attract for your business.

Instagram Reels is about going beyond promotions. This IG feature is an excellent way to share creative organic content.

That’s how you can boost visibility and long-term engagement with your brand. To help you get started, we’ve listed 5 strategies you can use to create great Instagram Reels:

Educational Content

Tell followers how to use your products. For example, you can create “Top 5 recipes” reels to showcase the benefits of a new kitchen appliance.

You can also create “tips & tricks” reels to show you are an expert in your field. The goal is to give back useful content for the community.

Behind-The-Scenes Footage

Let people into your workspace or creative process. Record some standout moments, like birthdays or brand milestones.

You can also feature some how-to reels from the office. Employee spotlights also make for great content. Give people something they won’t see every day.

Be as personable and open as you can to build trust with customers.

Go with the Trend

Watch the web for the newest trends, and use them in your marketing strategy. Stay as current as you can.

Take part in the current social media challenge, and share it on Instagram Reels. Create your very own memes or dances using the most trending topics online.

Sales Announcements

Have you prepared an upcoming seasonal sale? Maybe you have a giveaway on the works. If so, create a reel to share it with your closest followers.

Product Showcase

Being in the “Explore” page means anyone can see your Instagram Reels. So, you can use all the previous strategies to launch a new product

Create the most compelling content to showcase an item’s features. Also, rely on hashtags, text overlay, or descriptive captions to boost your engagement.

Amazon live reels

Image: Amazon Live Reels on Instagram

A Few Extra Tips for Amazon Businesses

Instagram is about visibility. Users want to see what they buy, and what a product can do for them. That’s how you build engagement.

Posts which get quick likes and comments tell the app that you feature quality content. So, Instagram will place more priority on displaying it on users’ feeds.

But it takes a bit more than reels and great images to make a presence on Instagram. So, use the following tips to maintain a successful Instagram page.

Boost Your Bio

This is the first feature customers will see. So, make a great first impression with a captivating bio.

Add a simple, non-sales description to explain who you are. Also include your Amazon URL, or change the link constantly to promote your most recent products.

Write Well

Great copywriting will boost your performance. Write detailed descriptions using terms that contain your most relevant keywords.

Focus on phrases that identify your product. Also, include questions to solve any concerns and improve your engagement.

Use Instagram Stories

Instagram Stories create high engagement and awareness, without overwhelming consumers – since they have a 24-hour lifespan.

Besides, the more followers interact with your stories, the more your posts will show on their feeds.


Influencers have superior engagement and a strong follower base. So, it is a reliable advertising strategy to drive your reach.

Work out deals with Instagram influencers to help promote your products. But remember, do not over-promote.

Find a balance between ads and valuable content. Constant promotion may annoy users, and cost you some followers.

Final Thoughts

Instagram wasn’t created as a marketing channel. Yet, the app has adapted to the needs of modern consumers and sellers.

So, do not discard Instagram’s potential to boost your sales. Convert this platform into a stage to showcase products and delight consumers.

The previous tips are easy to use – it’ll just take some work to boost your Amazon sales. In time, you’ll see more customers interact with your content.

It is an opportunity that you can’t miss! Soon you’ll sell more products, and establish a meaningful follower base.


Esteban Muñoz is an SEO copywriter at AMZ Advisers, with several years’ experience in digital marketing and e-commerce. Esteban and the AMZ Advisers team have been able to achieve incredible growth on the Amazon platform for their clients by optimizing and managing their accounts and creating in-depth content marketing strategies.

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