As a seller, you can take advantage of the Amazon Wish List to increase reach and sales. Amazon Wish List allows you to tap into a large group of online shoppers who want to take the hassle out of gift-giving.
Buying someone a present is not always easy.
Trying to figure out what to buy is a constant problem. As much as we would like to ask the person what they want, it will ruin the surprise.
The good news is that Amazon Wish List uncomplicates the process of gift-buying.
Here’s how it works…
What is Amazon Wish List?
Amazon Wish List is basically a gift registry.
It’s no different than your regular baby or wedding registry where people can create a wish list and share it with their friends and family. Being a wish list, it guarantees that they only receive gifts that they really want or need. Moreover, shoppers get the added convenience of having the gift wrapped and delivered straight to the recipient’s doorstep as a surprise.
Amazon Wish List started out as an idea back in 1999. It was originally intended for parents and grandparents so they’d have a better idea of what to give their kids. The idea was especially useful because it eliminated the lingering question of what to get for each loved one. This comes in real handy during the holidays, birthdays, anniversaries, and other special occasions.
The feature has had numerous updates since then and has, without a doubt, changed the way people come up with gift ideas.
Creating an Amazon Wish List
At the top of the Amazon page, hover over the “Account & List” then choose “Create a List” in the drop-down that appears.
1.Click on “Create a List”
2. Under the Buy box on the right-hand side of any item’s product detail page, click on “Add to List”
3. Start adding items to your list except for the following: out-of-stock products, out-of-print books, mobile phones that come with service plans, items that don’t have release dates, and items with quantity restrictions.
You can also add items from other sellers to your list. Simply click on “See Buying Options” instead of Add to Cart.
How Do You Share an Amazon Wish List?
Once you’ve created your list, you’d naturally want to share them with people so they’d be aware of what to get you on certain occasions.
To do this, just follow these steps:
1.Under Account & List, Click on “Your Lists”
2. On the top right portion of the page, hover over the list menu (…More) then choose “Manage List” from the drop-down
3. Under “Privacy” choose your preferred setting.
Public or Shared allows people who have access to your link to see your list
Private only allows you to see your list
4. Under “List Access Via Alexa” choose your preferred setting
5. Add to List Only allows anyone with access to an Alexa-enabled device to add items to the list. They will not have access to the list name or the items on the list, however.
6. Read and Add to List allows anyone with access to an Alexa-enabled device to add items to the list and also access the list name and the items on the list.
7. No Alexa access restricts Alexa-enabled devices from having access to your list
8. Click on Save Changes
How Does It Work?
Amazon Wish List is pretty straightforward.
Products are added to a wish list for friends and family to see and eventually buy. It also automatically removes a product from the list once it’s been purchased. This eliminates the possibility of duplicates.
Over the years, issues about privacy and security have been raised, urging Amazon to come up with modifications that took Amazon Wish List to the next level, so to speak.
Before 2018, recipients were only allowed to view and share their wish lists, but were restricted from editing them, a feature only present in Amazon’s wedding registry.
Wish lists have since become editable for recipients as long as the person who created the wish list allows it. All the customer needs to do is search for their friend’s name or email address (which is preferred unless his or her complete name is very unique).
As long as this wish list is public, the customer should be able to see it. Otherwise, he or she would have to request access. The customer will also be given the option to add his or her as a “Friend” so he or she can view his or her wish list anytime the customer wants. This comes in handy if the customer wants to know what his or her friend wants for Christmas, for his or her birthday next year, and all other special occasions.
It goes without saying that customers can save so much time when they have access to all their friends’ and family’s wish lists.
They don’t even need to ask them.
They just to go to Amazon Wish List and buy any of the items they have listed. They don’t even have to personally deliver the gift, either, because Amazon already does that for them. This is especially convenient for the customer who lives far from the recipient.
This opens up a great opportunity for sellers. Primarily, by browsing public wish lists, you can gain real insight into what customers want. By offering these types of items and bundles, you can increase your sales.
Though Amazon doesn’t consider its wish list as a “selling tool”, there are factors that allow you to take advantage of it through off-Amazon engagement.
Scout for Wish Lists
While people’s wish lists may not be visible to you nor is it possible to see who added your items to their wish lists, this doesn’t necessarily mean that there’s no way of knowing. The best way for you to at least get an idea of what people are looking for is to browse posts for special occasions and look for wish list shares.
You can also encourage people to share their wish lists. Generate interest by sharing valuable content that will ask people to share their wish lists as a call to action. You can also run a contest where users who will share their “dream wish lists” will get an incentive.
One of the factors that motivate people to create wish lists is to monitor possible price drops. This behavior presents an opportunity you can take advantage of. Whether on socials or via email, you can keep customers informed of new offers they can add to their wish lists.
Share Gift Ideas
Excellent marketing is about understanding what people want and need. Always be on the lookout for the hottest trends, especially during the holidays. Then come up with gift ideas and bundles that will grab people’s attention. Suggest several creative gift ideas that can persuade them to buy.
Amazon Wish List helps eliminate most of the risks that people take when shopping for gifts. This makes it very attractive, and that means you need to get in on that action. By using the tips above, you can increase your chances of landing gift sales.