In the old days, feedback research was done through surveys. But this manual approach can be time consuming. Luckily, nowadays we have access to feedback software suites such as FeedbackFive vs Feedback Genius to help us simplify this process.
Successful eCommerce stores rely on customer feedback to improve over time. Some may say this is especially true for Amazon sellers.
A BrightLocal report states that 84% of Amazon customers trust online reviews. Plus, 74% said that positive reviews make them trust local brands.
Customer opinions matter, now more than ever. So, it’s crucial to know what they like or dislike about your business.
In this product review, we’ll focus on how FeedbackFive and Feedback Genius can help you grow your business.
Without further ado, let’s jump right in!
Feedback Five
Image source: eComEngine
This was the first Amazon feedback software available, back in 2009. It’s developed by eComEngine as a seller reputation optimizer.
FeedbackFive helps sellers reach out to customers in a single hub. It sends automated follow-up emails, and monitors ASIN reviews.
FeedbackFive Features
Let’s look at some of FeedbackFive’s best features:
Multiple Marketplaces
FeedbackFive lets sellers manage different marketplaces. The app offers up to 5 stores management with the Enterprise version.
This means sellers can tap into different market niches, and manage feedback from a single hub. Another option is to use FeedbackFive on apps like Alibaba or Newegg.
Sources: Mofluid
User limit
The free version only allows for one user to use FeedbackFive. But all paid options offer access to unlimited users.
Analytics
The email analytics feature compiles all amazon reviews, feedback and ratings into the app. Here, brands may see mailing opportunities to boost their rep.
Besides, FeedbackFive grants up to 5 free ASIN monitoring. Sellers need only submit the items from their catalog. Then, Feedback Five will import the customer reviews for tracking.
Negative Review Alerts
FeedbackFive notifies you when customers leave negative reviews. This allows sellers to take immediate action to mend the situation on a personal level.
This is a great opportunity to use the Loyalty feature. This perk lets sellers reward customers with special campaigns or discounts. That way, you can push both sales and reputation.
FeedbackFive Pricing
FeedbackFive offers 5 pricing plans, starting with a free tier for its basic tier.
It’s not as powerful as the pro setup. However, it is a great gateway to feedback research for new sellers.
Here are all pricing plans offered by FeedbackFive:
Each plan comes with a 60-day free trial. Sellers can also customize their FeedbackFive plan to suit their needs.
What is Feedback Genius?
Image source: Jordiob
The app started off in 2013 as an automated buyer-seller messaging service. Feedback Genius sends follow-up emails to ask buyers about their shopping experience.
Its goal is to get a first-hand review on the value you deliver to customers.
If it’s a positive experience, then you may ask for an Amazon review.
Feedback Genius Features
Sellers can email customers once an order is confirmed and shipped. You can also send follow-up messages after delivery.
Feedback Genius also uses the API connection to send emails for you. Merchants need only to Prepare messages, and set a date to send them out automatically.
But Feedback Genius has many more useful features, for example:
Message Analytics
Feedback Genius provides data on how emails are being delivered and reviewed. The tool tracks which customers open and click through emails.
It’s a great tool to improve message customization. This will allow you to better gauge their attention by offering what they need when emailed.
A/B Testing
The app also has A/B testing features. Brands can test several email combinations to see which gets the best results.
Sellers can change subject lines, attached media or text on your emails. Then, you can review the templates to see which emails get more attention.
Notifications
You can set up Feedback Genius to notify you about reviews and feedback. This will let you reply to any positive or negative customer experiences.
This is especially useful to address negative reviews. Sellers can solve the issue quickly to avoid any reputation damage.
Marketplace Grouping
Feedback Genius is not US-exclusive. The app is available in Mexico, Canada, Italy, France, Spain, India, and the UK.
International sellers can group their selling marketplaces into feedback genius. So, it’s possible to send custom emails into any of the countries we mentioned.
Feedback Genius Pricing
Feedback Genius is part of Seller Labs. It’s combined into their Pro suite. This is an all-in-one set of tools for Amazon sellers.
Interested sellers must acquire Seller Labs Pro, in order to access Feedback Genius. And the pricing is not the same for all merchants.
Seller Labs calculates its fees depending on the annual sales volume of each brand. Let’s look at the current tiers available:
The suite also offers a to try out the essential features of Feedback Genius.
Back-to-Back Comparison
As we said, Feedback Five and Feedback Genius are two of the most popular feedback tools. Both have their own set of great features. However, they also come with a few setbacks.
Feedback Genius is suited for seasoned, international sellers. Its market grouping and A/B testing features make it great for interacting with niche audiences.
But it is a pricey option, and it’s not a standalone app. Sellers can only use the tool as part of the Seller App Pro suite.
Now, Feedback Five is quite accessible for new sellers and local stores. The free version alone offers great perks for new users. You may also take advantage of its unique loyalty feature.
Final Thoughts
Brands need access to the best online resources available. The right help from third-party tools is crucial to build up customer delight.
It’s up to you to decide which suite may better help you. But no matter your decision, you’ll be able to listen to customer feedback, and then act upon it.
That’s the key to making better decisions, secure loyalty, and boost your long-term success.
Author
Esteban Muñoz is an SEO copywriter at AMZ Advisers, with several years’ experience in digital marketing and e-commerce. Esteban and the AMZ Advisers team have been able to achieve incredible growth on the Amazon platform for their clients by optimizing and managing their accounts and creating in-depth content marketing strategies.
