What You Need to Know About the New Walmart Self-Serve Ad Platform
The Walmart self-serve ad platform was unveiled by Walmart Media Group on January 3rd of this year. This advertising arm of the retail giant seeks to allow marketers to more easily purchase search and sponsored product ads on the bid auction-based marketplace. This is enabled through direct access with the Walmart self-serve ad platform, officially […]
Tips and Tricks to Boost Your Sales with Amazon Subscribe & Save Deals
Amazon’s “adapt or die” philosophy has revolutionized the way eCommerce functioned in its early stages. Therefore, it was no surprise that in 2017, the retail giant introduced the Subscribe & Save Deals program, targeting consumers on a whole different level. Once upon a time, books were the most purchased items on Amazon. Fast-forward to 2020, […]
Creating an Effective Email Follow-up Sequence as an Amazon Seller
Positive reviews and feedback are a key component to success on Amazon. A great email follow-up sequence makes this process easier and more effective. Every Amazon seller has to work hard to get sales because the marketplace gets more and more competitive all the time. Targeting higher conversions is the main goal, but did you […]
How to Measure Your Brand’s Market Share on Amazon
Measuring your market share on Amazon isn’t as simple as looking at your sales growth versus total market growth. If you know a product’s sales ranking, you can use a simple formula to estimate your sales, but you can’t calculate your market share on Amazon as simply as that. Ecommerce numbers are often based on […]