Holidays are great moments to boost revenue from seasonal sales on Amazon. There’s Christmas, Black Friday and Prime Day, of course. But another great date is Halloween.
This date is sometimes underappreciated by some Amazon sellers. But this holiday is also a great time to drive sales and customer engagement as well.
And as with different holidays, Halloween sales can also benefit from a few sales and marketing hacks.
Today, we’ll share a few tips that’ll help you make the most out of the Amazon Halloween 2022 season.
Let’s dive right in.
Amazon Halloween Overview
Halloween has become quite the event in recent years. The celebration was limited to the US, the UK and some European countries.
Nowadays, many communities like to celebrate All Hallows’ Eve across the world. And it’s not only a children’s holiday. Many adults like to join in on the festivities.
So, what does this mean to sellers? New opportunities to delight customers, of course! Amazon knows this better than anyone.
- According to Statista, Amazon generated $13 million in Halloween candy sales back in 2017. Plus, SellerApp estimated that 71% of Halloween sales took place on Amazon.
- Also, the top 50 Halloween costumes on Amazon in October 2020 brought in for sellers an estimated average revenue of $41,000, according to SellerApp.
- The National Retail Association projected that Halloween spending hit over $8 billion in 2021.
There’s no reason to think this year could be different. Ecommerce sales are at their peak. Plus, more people are ready to leave social distancing behind, if only for a few moments. And Halloween is the perfect date to do so!
But consumers need Halloween costumes, props and candy to truly get into the spirit of the holiday. Here’s where Amazon, and you, come in.
Related content: The Amazon 2022 Holiday Calendar
Get Ready for Halloween on Amazon
If you want to start Q4 2022 on the right foot, the time to do so is now.
Customers may start shopping only days before Halloween. Brands, however, can’t wait until then to start selling.
There are product listings to design, and copy to write. You also need to stock up on your inventory, and plan out your marketing campaigns.
So, let’s see how you can take advantage of the Amazon Halloween season.
Research the Market and Stock Up
It’s not only about selling Halloween products, but offering the right Halloween products. So, take the time to select the best items to sell for your brand.
This is where product research comes in, which you can start off like this:
- Go to Amazon’s Best Seller page and search for Halloween products.
- Review the “customers also bought” section to get an idea of what the marketplace needs.
- Use the trend report, or your own product research tool, to gauge product demand.
- Use the Amazon FBA Calculator to check if an item is worth the investment. This tool highlights the estimated revenue you’ll make from dealing specific items.
And remember, always think about your customer base. What do they like? How can you help them enjoy Halloween?
Go for products that you know your customers want. This way, you’ll guarantee more sales, and won’t get stuck with unsold inventory.
Related content: How to use the Amazon FBA Calculator
Enhance Your Halloween Product Listings
Product listing design can make or break a sale on Amazon. So, it’s crucial that your products are appealing to customers.
The key is to set up engaging product listings, and here’s how you can do it:
- Write detailed content. State all the specific aspects of your Halloween products. Customers want to know as much as they can about what they’ll buy.
- Upload helpful images. Try to include 5 to 8 images that clearly showcase the product. These visuals should also portray the value of the item to customers.
Use your content to keep customers well-informed and in the loop. Remember, they want to trust the products, and you. So, give them all the reasons to do so.
Related Content: Product Listing Management on Amazon
Boost Your Amazon Halloween SEO Strategy
Help customers find your Halloween offers. To do so, you’ll need to start a marketing campaign, but you’ll also need great SEO.
As you know, SEO relies on keywords to boost organic traffic on and off Amazon. It does not require a big investment, but it does take some great research to get great results.
Here are the keys to a solid SEO strategy:
- Research. Focus on search terms that you know your customers will use.
- On and Off Page SEO. Create Halloween-related content that showcases your offers, and also drives attention to your brand.
- Technical Details. Tie your Amazon SEO with SERPs like Google. You’ll cover more ground and attract new customers to your listings.
Lastly, use both frontend and backend keywords. The first are ideal to set up unique product listings and brand content. The second are ‘hidden’ terms that help reach a wider audience.
Further below, you’ll find a few lists with the most popular Halloween-related keywords, according to Zonguru.
Related content: SEM vs SEO
Set the Mood
Create a place where customers can review your Halloween Products. This is what Amazon Stores are for.
Amazon Halloween Stores work as a micro web page within the marketplace. Here, brands can feature unique offers for the season.
This is a great place to include all your Halloween-related products. But you can also share the rest of your catalog for interested users.
You can use the store to include your complete portfolio, and then redirect users to specific listings.
Stores are also a great way for customers to learn more about your brand. You can share videos with your history and value to delight users. And with luck, you gain a few brand followers on the way.
Related content: Amazon Stores New Features
Popular Amazon Halloween Products to Sell
Halloween costumes, props and candy are vital to truly getting into the spirit of Halloween. That’s where Amazon, and you, come in.
This holiday’s sales involve a few different products. Here are the top Halloween props and categories on Amazon.
Note: Keyword data was retrieved in August 2022, using Zonguru. We did not consider keywords involving specific brands or character-based costumes. Remember, using copyrighted names and brands which you do not have selling rights for can result in Amazon taking down your listings.
Halloween Costumes on Amazon
This category is the big seller on Amazon Halloween. With so many recent films and shows, people want to dress up as their favorite characters.
Whether it’s a mask, a full-on suit, or a bit of Halloween makeup, users can surely find the scariest Halloween setup on Amazon.
|Top 5 keywords featuring “Halloween Costumes”||Top 5 keywords featuring “Halloween Masks”|
|1) Women easy halloween costumes||Halloween human skin masks|
|2) Women boxer halloween costume||Halloween face mask pack for adults|
|3) Halloween costumes||Halloween masks for adult breathable|
|4) Teenage boy halloween costume||Halloween disposable face mask|
|5) Women’s halloween costumes for work||Disposable halloween masks|
Amazon Halloween Candy
Halloween is a big season to buy and sell candy. As pandemic restrictions loosen up and kids take to the streets again with Trick or Treat bags, having a good stock of chocolate and candy at home is important for many consumers. Back in October 2017, Amazon sold $8 million in chocolate, according to Statista.
And in 2020, the top 50 candy listings collected $96,000 in monthly average revenue, according to Benitago. Chocolate is still among the best-sellers, but sweet treats are not far behind.
|Top 5 keywords featuring “Halloween Candy”|
|Halloween gift candy|
|Halloween candy gummy|
|Bulk candy halloween|
|Halloween candy for college students|
Halloween Decorations on Amazon
Benitago states that Amazon Halloween decorations collected $2.6 billion in 2020. Customers sought for things like pumpkins, plastic skeletons, ghosts and spider webs.
Customers always go above and beyond to share the spirit of the holiday. This Halloween may be no different.
|Top 5 keywords featuring “Halloween Decorations”||Top 5 keywords featuring “Halloween Props”|
|1) Cheap halloween decorations||Animatronics halloween props|
|2) Halloween decoration||Halloween props animatronics|
|3) Halloween clearance decorations||Animated halloween props|
|4) Halloween outdoors decoration clearance||Electric chair halloween prop|
|5) Outdoor halloween decorations||Clown animatronics halloween props|
Halloween tends to be a night time celebration. This makes products like jack-o-lanterns big sellers during this season.
In recent years, consumers have gone for LED lights shaped as spooky figures. These are great outdoors decorations which are also eco-friendly.
|Top 5 keywords featuring “Halloween Lights”|
|Strobe lights for Halloween|
|Halloween strobe light|
|Lightning strobe light halloween|
Related content: How to Navigate the Amazon Supply Chain Crisis
Benitago states that Halloween season ranks 4th as the most popular shopping time in the USA. The holiday also kickstarts Q4 sales, the time with most holidays in the year.
Think about it, Thanksgiving, Black Friday and Christmas come right after October. So, sellers should never underestimate the sales potential of Halloween on Amazon.
Once you get ready for Halloween, you lay the groundwork for the most profitable quarter of the year.
With the tips above, there’s no reason why you shouldn’t drive your profits through the roof next Halloween.
Best of luck!
Esteban Muñoz is a content writer at AMZ Advisers, with several years’ experience in digital marketing and e-commerce. Esteban and the AMZ Advisers team have been able to achieve incredible growth on Amazon for their clients by optimizing and managing their accounts, and creating in-depth content marketing strategies.