New year, new you! But does the classic saying apply to Amazon? The retail giant’s presence is just as strong as in previous years. Amazon still boasts 310 million active users worldwide, and they’re still set to dominate the online retail space.
But that doesn’t mean eCommerce brands on Amazon should continue using the same tactics from previous years. Adjusting your online selling strategy to fit the times will increase sales and engage loyal customers.
How do you adjust your eCommerce strategy to the new year? Follow the latest Amazon trends! Here are the latest trends, which include trending industries, products, and other best practices to follow.
Trending Industries
Do you notice certain item categories are more popular or trending? Certain industries are more popular on Amazon during certain time periods. Here are the predicted trending industries on Amazon in 2024.
Personal Care
Personal care products have increased in popularity since 2004 but have exploded over the last few years. The personal care industry comprises products in skincare, nail care, and hair care.
There are many theories on why personal care is one of the biggest Amazon trends. During the pandemic, more people became interested in self-care, and these habits continued over the last few years.
Social media has also contributed to the personal care boom. In a survey, 47% of respondents said social media increased their skin health awareness. When influencers and users share the products they use, this inspires others to take personal care more seriously.
The personal care industry also highlighted the demand for transparency, notably the consumers’ preference for brands that are environmentally friendly and vegan/cruelty-free.
Some of the most popular products in this category include:
- Skincare masks
- Nail polish
- Haircare products
- Any handmade personal care items
Games and Puzzles
The games and puzzles industry was worth 17.05 billion USD in 2023, and this category is expected to become one of the biggest Amazon trends in 2024.
While this may seem like an unlikely trending category, it makes sense when you think of the target consumer: millennials.
80% of parents with children under the age of 12 are millennials, and these parents are bringing back the nostalgic mementos they had as kids. Board games and puzzles are the perfect example. This generation grew up with games such as Operation, Mouse Trap, Sorry, and Pretty Pretty Princess.
Parents aren’t the only consumers making up the board games and puzzles market. For those who are stuck indoors due to cold winters and hot summers, board games are the perfect way to pass the time while enjoying the company of family and friends.
The most popular products in this category include:
- Puzzles
- Board games
Fitness
The health and fitness industry is projected to grow by 9.61% between the years 2022 and 2027.
While gyms and fitness studios are always popular among consumers, more people are becoming interested in at-home exercise. This has resulted in an increase in fitness items such as yoga mats, dumbbells, and resistance bands.
Those who go to the gym also need items to take with them, such as eco-friendly water bottles, which are also popular.
The biggest Amazon trends in this category include:
- Yoga mats
- Water bottles
- Resistance bands
Home Cleaning and Decor
The home decor market is expected to grow by 5.33% between the years 2024-2028. More consumers are purchasing home decor items to enhance the beauty of their homes.
That said, the home decor items that are making Amazon trends are ones that are also practical. With the rising cost of living, consumers are smart about their home decor purchases and would choose stylish curtains and rugs over paintings.
The modern consumer is also taking a more simple and affordable route to caring for and cleaning their home. For example, instead of investing in the latest cleaning product, more consumers are choosing a classic broom or dust wand.
Most popular products in this category:
- Bath rugs
- Blackout curtains
- Dustpan and brush
How to Find Trending Products in Your Industry
So, how do you know the most popular products and Amazon trends in your niche? What if your store isn’t in one of those industries? Fortunately, you can still keep up with Amazon product trends. The key is to find trending products.
Most sellers turn to the Amazon Bestseller’s List. You can filter the list by industry so you know what consumers want in your market.
There are other ways that brands can conduct product research. You can use third-party product research tools or hire an eCommerce agency to do the hard work for you.
Conducting a competitor analysis and searching on seller forums will also show what other stores in your niche are selling and whether or not they’re profiting.
Other Amazon Trends
Regarding Amazon trends, products and categories aren’t the only factors to consider. There are many tactics in eCommerce, and nearly all of them will receive a makeover in 2024. Here are the most vital Amazon selling trends to remember.
How-To Content
Gone are the days of writing promotional content. The modern consumer wants informative content to make the best purchasing decision. Help your buyers along the journey by offering the information they need.
Many types of content can help consumers, though how-to content will be one of the biggest Amazon trends in 2024.
Your how-to content can include tutorials, whitepapers, templates, ebooks, or worksheets. This content is educational and will help your consumers better use your products.
AI
AI in e-commerce is projected to reach $16.8 billion by 2030, and brands should start implementing this technology now.
There are many ways that eCommerce stores can use AI, such as by writing product descriptions and implementing chatbots. If customers opt-in for data collection and email newsletters, you can send them personalized product recommendations.
Ecommerce companies should also use AI in their business strategies. AI can look into Amazon insights and use that data to improve certain functions in your business. This can include increasing your sales and customer predictions.
AI can also complete menial tasks quicker. This includes inventory management, fraud detection, and price optimization.
AR and VR
Augmented reality (AR) and virtual reality (VR) are becoming regular parts of the shopping experience. AR is especially popular now; by 2025, one-third of American consumers will have used AR in e-commerce.
The best examples of AR in eCommerce include picturing what a furniture item would look like in your home or what an outfit would look like before trying it on.
Is Amazon hopping on this trend? In June 2023, Amazon made AR and 3D tools available to sellers. There’s a chance they may enhance their AR and VR capabilities in 2024, making this one of the most important Amazon shopping trends.
Social Media Shopping
Social buyers in the US now make up 32% of the consumer population. TikTok, Instagram, and Facebook have expanded their platforms to allow customers to shop while browsing social media.
In 2024, it’s predicted that social media platforms will offer more shopping features, so this is the perfect time to add social media shopping to your strategy.
In addition, Amazon added more social shopping features to their app.
Follow the Latest Amazon Trends
With the start of the new year, your business should be ready to implement the latest Amazon trends.
Some specific products and categories are trending. Even if your brand sells different products than those, you can conduct product research and check the Amazon Best Sellers list in your niche to find the trendiest items to sell.
It’s also important to note the other trends that are exploding on Amazon now. These include AI, how-to content, social media shopping, and AR/VR.
Are you struggling to keep up with Amazon trends and product research? We can help you unlock your full potential on Amazon in 2024. Click here to learn more about our services.
Author
Stephanie Jensen has been writing e-commerce content for seven years, and her copy has helped numerous stores rank on Amazon. Follow her on LinkedIn for more insight into freelance writing and creating high-quality content.
