How to Sell on Facebook
Yes, users under 25 years old are saying goodbye to Facebook. But audiences over 55 years old are growing strong on the platform. That’s a very profitable demographic for sellers. Plus, Facebook still has almost 2.9 billion monthly active users, as of Q2 2022. So, there’s still ample audiences to sell to, right on Facebook. […]
What Can Meta and Google Learn from Amazon Ads?
Amazon advertising is shaping the future of modern marketplaces. When compared to Google and Facebook, Amazon is quickly gaining ground in terms of e-commerce strategies and paid search investments. Ad Spend and Digital Advertising According to Emarketer, digital spending will see double-digit growth each year, soaring to $129.23 billion in 2021. Mobiles and websites will […]
5 Ways to Build Facebook Audiences for Amazon Sellers
This post will run down a few ways Amazon sellers can build highly effective Facebook audiences, which you can use to start running profitable ad campaigns. Competition for sales on Amazon, both organic (search rankings) and paid (Amazon sponsored ads) is uber-competitive today. For many businesses, it’s not good enough to do keyword research, optimize […]
What You Need to Know About the New Walmart Self-Serve Ad Platform
The Walmart self-serve ad platform was unveiled by Walmart Media Group on January 3rd of this year. This advertising arm of the retail giant seeks to allow marketers to more easily purchase search and sponsored product ads on the bid auction-based marketplace. This is enabled through direct access with the Walmart self-serve ad platform, officially […]
How to Use Facebook Pixel for Amazon Sales
Facebook is a versatile advertising platform, and you can use a Facebook pixel for Amazon retargeting just like you would for any other webpage. This way, you can take advantage of both Facebook’s and Amazon’s wide audiences to target and convert more customers. A Facebook pixel allows you to track what your targets do after […]
Leverage Facebook Ads for Amazon Listings
Optimizing Facebook Business Manager for your Amazon Listings Facebook ads is one of the channels that hold great promise for increasing conversions. Facebook is the biggest and fastest growing social media platform in the world. No other social media network can compare to its features, and most of all, its audience. Facebook has 1.86 billion […]
Find the Target Audience for Your Amazon Products
Utilizing Facebook ads to drive traffic to your Shopify store or Amazon listings is a powerful way to increase your products sales. The key to a successful, or cost effective, Facebook advertising campaign is to find your target audience – the consumers most likely to purchase your product. Running broad Facebook advertising campaigns will lead […]